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#318 - How to Avoid 'Panic Recruitment' Mistakes

Panic happens when an event is unexpected, and you're not prepared.

But we know that staff move around - it's the replacement process that needs upgrading. Even with higher unemployment, it's still hard to find quality applicants: a new approach is needed.

Build your list of future applicants

  • Be smart with walk-in applicants. Give them an application form to fill in so the information is organised the way you want it. File for future use (which could be tomorrow).

  • A friendly, enticing staff page on your website is essential. Check the great 'Our Team' page at Bluestone Restaurant - owner Valerie McLean says applicants who have visited the website are usually the best suited for positions, and know what to expect. Check How to Create a Great Employment Page on your Website and also How to Write a Successful Internet Job Posting.

  • Your Facebook Page should also be attractive, even if you're a small business. The vibrant Grill'd Page gives a very positive impression. Facebook is never set and forget - what message is it sending?

  • Don't say 'we have no vacancies'. Better to say 'send us your details so we can keep them on file and contact you when there's an opportunity'. You'll also need to be organised in keeping the resumes.



  • If they enjoy eating or drinking with you, they may like to work with you. Do they know it's possible? This sign (right) greets you as you leave a large hardware store - you could make something similar, and promote it boldly or discreetly.

  • All staff are now recruiters - offer incentives for referrals, and a good bonus if the person stays beyond, say, 3 months. Have a printed card they can hand out, with details on who to contact.

  • Open your mind to tourist applicants, but check visa regulations carefully and understand what the passport stamps mean. Government immigration websites have a ton of information. This avoids the heartbreak of finding the 'perfect' employee and then realising they can't stay for more than 3 months. If you're an Italian restaurant, does your website have a section in Italian aimed at young people in Italy who want a working holiday?

Freshen up the offer

  • Does the shape of the job need changing? 15 hours a week may be all that's wanted by a smart student, a young mother, or a chef who loves surfing. Nights are wanted by some and not by others. Rostering software makes this tedious job much easier, and is affordable - show them how you use a modern online system like JustRosters.

  • Take a cold, hard look at the pay, benefits and work culture you offer. You may get away by offering high pay and a lousy culture, or low pay and great benefits/work culture. The first option is expensive, and the second option is cheaper but needs more work. If both are sub-standard, you're in trouble.

  • 'Grow-your-own' is no longer an option, so the coaching and development you offer should be well promoted. Backed up by great systems and an understanding by all managers and chefs that 'training' is now part of their job description. Most people believe in 'hire for attitude and train for skill' - now's the time to do it.

Hurry slowly

  • It may be better to use temporary agency staff as a stop-gap measure rather than grabbing the first warm body that applies. That method has failed before. If your systems are all recorded, a temp can get up to speed quickly.

The old recruitment methods were designed for the non-digital era. As you modernise your methods, the panic subsides and control returns.

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With warm regards -



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