Organising & Selling Profitable Functions
This powerful one-day Workshop will show you dozens of proven, effective methods to improve the way you organise and sell corporate functions, weddings, birthdays, sporting events and group bookings - large and small.
For function and catering managers, sales staff and organisers.
Functions can be a great way to boost club profits - there are many things you can do to achieve better results. Some can happen immediately! You can offer great value and achieve a much better return!
Course content includes:
- Latest trends in the function, event and wedding market
- Designing profitable menus: function and beverage pricing that covers all the costs
- Managing the sales process from first inquiry to final feedback
- How to charge for facilities and services you are currently giving away
- Competing with other function venues -- essential facilities and services
- Handling price negotiations when everyone wants to 'do a deal'
- 16 key marketing methods, including directories, magazines, Yellow Pages and the internet - how to evaluate what's best for your market
- How to make better use of websites, email and function software
- Understanding and profiting from the wedding, corporate and sporting event markets
- The role of sales staff and function co-ordinators
- Training function staff and setting appropriate staffing ratios
- Function Agreements -- establishing rules that everyone respects
- Risk management, safety & legal issues -- putting theory into practice
Presented by Profitable Hospitality in conjunction with the Club Managers Association
BOOKINGS: Phone CMA on 02-9643 2300 (Australia)
DATES & LOCATIONS: Check the CALENDAR
COST: $255 pp for CMA Members or Affiliate, or $295 each for non-members (GST incl).
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Restaurant Management
