Organising & Selling Profitable Functions

This powerful one-day Workshop will show you dozens of proven, effective methods to improve the way you organise and sell corporate functions, weddings, birthdays, sporting events and group bookings - large and small.

For function and catering managers, sales staff and organisers.

Functions can be a great way to boost club profits - there are many things you can do to achieve better results. Some can happen immediately! You can offer great value and achieve a much better return!

Course content includes:

• Latest trends in the function, event and wedding market
• Designing profitable menus: function and beverage pricing that covers all the costs
• Managing the sales process from first inquiry to final feedback
• How to charge for facilities and services you are currently giving away
• Competing with other function venues -- essential facilities and services
• Handling price negotiations when everyone wants to 'do a deal'
• 16 key marketing methods, including directories, magazines, Yellow Pages and the internet - how to evaluate what's best for your market
• How to make better use of websites, email and function software
• Understanding and profiting from the wedding, corporate and sporting event markets
• The role of sales staff and function co-ordinators
• Training function staff and setting appropriate staffing ratios
• Function Agreements -- establishing rules that everyone respects
• Risk management, safety & legal issues -- putting theory into practice

Presented by Profitable Hospitality in conjunction with the Club Managers Association

Check the CALENDAR for other workshop and trade fair dates.