Online Marketing Essentials
An Internet Marketing Workshop in Sydney, presented by Ken Burgin. For business owners, designers, therapists, tradespeople, consultants, trainers, retailers, restaurants and professionals -- anyone who wants to attract more customers and make an impact on the web.
The workshop will show how to use free online services to promote your business and your personal profile. You'll also understand how to become more visible on Google and other search engines.
Workshop includes a workbook, web page of resources and 6 months of personal consultation (online or in person) with Ken Burgin to assist in the promotion of your business.
What's covered in the 3-hour course:
- How to maximise your visibility on Google and appear on page #1 of a search, including Search Engine Optimisation (using the right words online so you'll always be found)
- Best options for starting a new website, or upgrading an existing one
- Using LinkedIn to promote your professional reputation and business
- Monitoring and protecting your reputation online
- How to start an online diary (blog) to show new products and services
- How to use online photo albums to promote your business
- Online event listings -- free services to share your calendar
- How to start an effective email newsletter and avoid spam problems
Note: Twitter and Facebook are covered in the other workshop Twitter and Facebook for Marketing and Networking -- the two courses can be done in any order.
This workshop is a demonstration: the presenter is online, showing examples and ready to access any websites relevant to the interests of participants. Take notes at the workshop, and use the online reference page anytime after the course - it's packed with examples and useful resources.
DATES & LOCATIONS: Check the CALENDAR for location of the next course.
Held in Sydney on a weekday evening (6pm-9pm - check college details)
Northern BeachesCommunity College (Brookvale) - book on their site or phone 02-99701000.
Sydney Community College (Rozelle) - book on their site or phone 02-87527555.
| 
Restaurant Management
