A practical demonstration of the many online tools you can use (most of them free) to promote your business and your personal profile.

You don't even need a website. Everything from photo albums, web calendars, web diaries (blogs), free web pages, discussion groups, online videos, email newsletters and e-books. Plus the cheapest way to do effective, targeted online advertising. This 3-hour workshop will set you up to take action fast.

For consultants, designers, cafes, restaurants, clubs, therapists, trades, trainers and retailers, plus staff who are responsible for the company's online marketing.

All participants are provided with a workbook, the opportunity for consultation and follow up support from Ken Burgin to develop your online marketing plus a private resource web page with links to the 100s of websites we show you.

Contents include:

• Understanding Google search - how to reach page one of a search
• Tools for improving web content so you are found more often
• Understanding and using Google AdWords. Preparing an ad for your business.
• Demonstration of business blogs and diaries. How to use blogs to promote your business, and use other blogs for business inspiration.
• How to start an effective email newsletter and avoid spam problems.
• Free online services that can add rich content to your web presence and effectiveness: photo albums, event calendars, videos, name tracking, maps, discussion groups and a wide variety of Web 2.0 services.
• How to keep track of your competitors online

This workshop is a demonstration: the presenter is online, showing examples and ready to access any websites relevant to the interests of participants.

DATES & LOCATIONS: Check the CALENDAR for location of the next course.

Held in Sydney on a weekday evening (6pm-9pm - check college details)

Manly-Warringah Community College (Brookvale) - book on their site or phone 02-99701000.
Sydney Community College (Rozelle) - book on their site or phone 02-87527555.

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