Marketing and management resources for restaurants, cafes, clubs and hotels.Marketing and management resources for restaurants, cafes, clubs and hotels.
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350+ DOWNLOADS: Marketing Action & Promotion


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Hundreds of downloads for effective marketing.

Professionally written, ready to use: flyers, emails, surveys, letters. We've done the hard work for you.

Part of the 1400+ Downloads and 1000+ Resource Pages available at no extra cost for 1st Class Members. Ready to use immediately...why wait?

1. Marketing Letters & Emails

More than 250 promotion pieces, professionally written and ready to use. Just add your details and send...it's time for action!

  • Accommodation Packages: 5 letters to promote accommodation and destination marketing
  • Anniversaries & celebrations: 11 letters to promote anniversaries and celebrations
  • Apology to Customers: 11 letters for slow service, incorrect charge, poor quality etc
  • Birthday Greetings: 13 letters for promoting parties and saying 'Happy Birthday'
  • Cooking Classes: 6 letters to promote cooking classes being held at your restaurant
  • Corporate Marketing: 11 letters to promote corporate dining, meetings and functions
  • Customer Relationship Building: 15 letters to keep in touch and reactivate
  • Email Promotions: 12 email promotions ready to adapt and send
  • Entertainment: 11 letters to promote entertainment and music events
  • Joint Venture Marketing: 4 letters to potential joint venture partners

    Short of inspiration? Don't panic, we've done most of it for you...

  • Food & Wine Promotion: 11 letters for promoting food and wine dinners, special events
  • Function Management: 22 different letters - sales to confirmation and payment issues
  • Wedding promotions: 11 letters for promoting weddings and associated events
  • Gift Vouchers & Certificates: 12 different Gift Voucher and Certificate formats
  • Happy Holidays: 11 letters to promote events around Christmas and festive days
  • National & Special Days: 17 letters for promoting festivals and your food and beverage.
  • Internal Marketing: 20 letters & memos for communicating to staff
  • Introduce New Staff: 8 letters to inform staff and customers of the good news
  • Managing Sponsorship: 31 forms and letters for all aspects of requesting and offering sponsorship
  • Marketing to Golfers: 11 letters to promote food & beverage & golf events.
  • Media Releases: 10 Media Releases in standard format, ready to adapt
  • Membership Letters: 15 letters to promote membership, renewals, communication
  • Promoting to Special Groups: 11 letters promoting to sporting clubs, workplace & social groups
  • Requesting Testimonials: 7 letters and forms requesting references from customers
  • Seasonal Ingredients: 11 letters to promote seasonal menus and special food events
  • Signature Food & Beverage: 7 letters promoting special food & beverage items
  • Special Occasions & Promotions: 19 letters for promoting special days such as Valentines Day, sporting events, competitions and any time there's a party!

Download contents at any time from the Download Library

2. Marketing & Customer Service

  • Customer Comment Cards (4): Bar, Cafe, Restaurant & Club - for gathering quick comments
  • Customer Service Checklists (4): Bar, Cafe, Restaurant & Club - for short surveys and service reviews
  • Mystery Customer Surveys (4): Bar, Cafe, Restaurant & Club - a professional 6-page survey to check all aspects of food, beverage, service and atmosphere. From first phone inquiry through to final departure. Can be easy edited to suit your business needs.
  • Mail Survey Form - to gather customer feedback
  • Competitor Survey - check the strengths & weaknesses of businesses chasing your customers
  • SWOT Analysis Sheet - check the Strengths, Weaknesses, Opportunities & Threat s as part of business planning
  • Vision Statement for Restaurant or Bar - how the business works 'at it's best'
  • Gift Certificate Order Form - a great way to promote sales - pass it around
  • 2008 Planning Calendar - all on one page to make planning easier
  • Complaint Report - Food Poisoning Allegation
  • Health, Safety, Capacity Statement - list insurance, systems and OH&S policies
  • Ready-to-use Environmental Statement - show your business in the best light

3. Business Letters & Forms

  • General Business Letters: Collection #1 - 52 different business letters to handle issues with debt, credit, landlords and other daily business transactions.
  • Letters to the Government: Collection #2 - 15 letters to government departments to make complaints and requests. Professionally drafted and persuasive.
  • General Letters to Staff: Collection #3 - 45 different letters to manage all areas of staff and employment relationships. Advice to applicants, appointment, warnings and dismissal.

Download contents at any time from the Download Library




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·  800+ DOWNLOADS: Restaurant, Kitchen & Bar Management