Understanding Menu & Wine List Engineering
Marketing and management resources for restaurants, cafes, clubs and hotels.Your hospitality and restaurant management goldmine | ProfitableHospitality.com
HomeDownload CenterContact UsManuals & SystemsNew Content & DownloadsSearchMember Area
Click Here for instant access to Downloads, Resources and all the latest Updates.

Restaurant Management
Sales & Marketing
Staff Management
Australian Resources
Club Management
Cost-Profit Calculators
Design Department
Fraud & Theft Control
Menu Marketing
Online Marketing
Profit Videos
Promotions Calendar
Training Resources
Webinar Replays
Best Websites
Starting a Restaurant
New Content & Downloads
Manuals & Systems
Online Membership
Instant Downloads
Training & Events
Training Calendar
Tip of the Week
Tip of the Week Archive
Community Support
For Chefs & Waiters
Free Articles
How To Do It Videos
On the Funny Side
Photo Gallery
Profitable Podcasts
Success Stories
Useful Suppliers
Espresso Updates
About this Site
Contact Us
Help
Our Guarantee
Privacy Policy
RSS Feed
Site Map
Tell a Friend
Terms of Use
Text Size
Your Account








Understanding Menu & Wine List Engineering


Printer-Friendly Format

Menu Engineering analyses the entire menu (as opposed to individual menu items) as a measure of profitability and success. It combines the Gross Profit of individual items with their Popularity (the number sold). The technique can be used for food menus and also wine and beverage lists.

Spreadsheets allow you to check this and graph the results - a visual 'picture' of the menu or wine list performance is often more effective in working out the strengths and weaknesses.

Examples using the Menu Profit Calculator PLUS and the Wine List Profit Calculator PLUS are shown below. Both these powerful tool are available from the Download Library (Spreadsheet section) for Profitable Hospitality 1st Class Members.

Menu Engineering

Enter the menu items, selling and purchase prices in the spreadsheet*. Then enter sales figures for a typical week or month from your POS or cash register, to see the 'big winners', the 'losers' and the 'helpers'. What makes a winner or loser? A combination of good sales AND a good gross profit margin - these are the items that are in the top-right of the graph below.

As shown in this example, there are quite a few menu items with good profit margins (above the line), but not enough of them have good sales (on the right-hand side). Work is needed on this menu to improve its overall performance.

First, enter the details of your menu:

Sort buttons allow you to check the most and least profitable items, and best overall gross profit contribution:


Profit performance or 'Profit Strength' is shown on the graph:

Menu items with a good profit margin are shown above the line, but in this example, not enough of them have good sales (on the right-hand side). Work is needed on this menu.


Wine List Engineering



Enter the wine list items, selling and purchase prices in the spreadsheet*. Then enter sales figures for a typical week or month from your POS or cash register, to see the 'big winners', the 'losers' and the 'helpers'. What makes a winner or loser? A combination of good sales AND a good gross profit margin - these are the items that are in the top-right of the graph below.

As shown in this example, there are quite a few items with good profit margins (above the line), but not enough of them have good sales (on the right-hand side). Work is needed on this wine list to improve its overall performance.

First, enter the details of your wine list:

Sort buttons allow you to check the most and least profitable items, and best overall gross profit contribution:


Profit performance or 'Profit Strength' is shown on the graph:

Items with a good profit margin are shown above the line, but in this example, not enough of them have good sales (on the right-hand side). Work is needed to improve this wine list.

The examples above use the Menu Profit Calculator PLUS and the Wine List Profit Calculator PLUS available from the Profitable Hospitality Download Library (Spreadsheet section).

Join Profitable Hospitality as a 1st Class Member for immediate access.

[*Set the GST tax rate to 0% for countries outside Australia]


Printer-Friendly Format

·  10 Steps to a More Profitable Wine List
·  7 Myths about Recipe Costing