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Restaurant & Catering Australia Best . . .
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Restaurant & Catering Australia
Best Hospitality Website Award 2007
If you're a restaurant, cafe, hotel or caterer in Australia, your website could be eligible to win this prestigious annual Award. This is recognition for businesses large and small - check the entry criteria and join the competition. Last year's winner Nathania Springs shows how a small business in a regional area can make a very big impact with their online presence. Click here to check their site and those of the other finalists in 2006. There are also many useful articles in Profitable Hospitality's Online Marketing Department designed to help you create a winning entry. And an important hint: don't forget to add a 'Privacy Policy' to your website.
Entries for 2007 have now closed.
JUDGING CRITERIA
This competition is very easy to enter - if
you have a website you are already 75% of the way there.
The information below
will provide pointers on what the judges will be looking for in a winning website:
1. INFORMATION provided on the site:
- Phone numbers, address & email link are easy to find
- Hours, smoking areas, parking, disabled access and location map
- Information about facilities and special rooms (including pictures)
- Information about the local area and attractions
- Information for potential employees – positions available, about the workplace, email link for contact and a welcoming tone
- ‘About Us' information tells about the staff and business owners
2. EFFECTIVENESS as a SALES TOOL:
- Pleasing use of colour and design
- Good use of quality photographs to communicate product
and atmosphere
- Detailed menu and beverage information
- Downloadable menus and beverage lists available
(pdf or word)
- ‘What's on' or events page
with current information
- There is a privacy policy
- Visitor and guest feedback and comments are encouraged
- Email subscription is available for updates/newsletter
- Copy text is free of spelling and grammatical errors
- A ‘Google Australia' search finds a
link to the business on the first page when business
name and suburb/town is entered
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3. TECHNICAL REQUIREMENTS:
- Page loads quickly regardless of user connection
speed
- Links are all active and error free
- The website displays properly in different browsers and operating systems
- Free of irritations (including slow Flash animation),
pop-ups or “under construction”
- Ease of navigation, including left and top navigation
4. OVERALL EFFECTIVENESS:
How do you measure the success and effectiveness of
your website?
What is the return on investment from your online activity?
The main judging process will be implemented through
on-line evaluation of the nominated website.
There is only one criterion requiring additional
information - all other criteria will be judged through
exploration and examination of the website.
This may include sensitive or classified information,
so we ask for a summary of the results you have observed.
You may be as detailed or general as you like, based
on your level of comfort, although the more information
provided the better able the judges will be to evaluate
your success. Note that all information will be kept
secure and confidential.
NB: ‘Mystery visitor’ requests may be used
to test the responsiveness and usefulness of the response
to requests made at the site.
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AWARD and RECOGNITION
The glory, success and industry
recognition for the 2007 Best Hospitality Website Award
Winner is a fitting reward for an innovative industry
leader paving the way in the use of technology.
The five finalists will also receive framed certificates to recognise their achievement. Success in this Award category provides an invaluable marketing advantage and also offers huge leveraging opportunities, starting with the announcement on your website and that of the Restaurant & Catering Association in your state and nationally. This is the only award of it's type in Australia.
Your application must provide the following information:
•Business Website address
•Entrant Name & Position
•Business Name
•Address
•Telephone, Fax and Mobile numbers (where applicable)
•Email address
•What did you set out to achieve with your website?
•How do you measure the success and effectiveness
of your website?
IMPORTANT
The Restaurant & Catering
Australia Best Hospitality Website Award nomination
form must be submitted using the email address of the
paid R&CA member.
•Name of entrant & position
•Employer/Manager
•Business Name
•Address
•Telephone, fax and mobile numbers
•Email
CONDITIONS OF ENTRY
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The official nomination
form must accompany each submission.
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The Restaurant &
Catering Australia Best Hospitality Website Award
is open to any fully paid member of any State Restaurant
& Catering Association in Australia.
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Entry form should
be submitted on-line NO LATER THAN 5pm 28 September
2007.
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The winning entrant
will be announced at the R&CA National Awards
Dinner in Adelaide on 29 October 2007.
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Restaurant & Catering
Australia, constitutional R&C State Associations
and Profitable Hospitality, reserve the right to
publish any entry, and promote the nominated websites
as desired. Entrants may be required for media interviews
and/or to appear at industry events.
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Winning entrant:
Should the winner or the winner’s employer
wish to publicise the winning of the Restaurant
& Catering Australia Best Hospitality Website
Award, the wording for any advertising or promotional
material featuring the achievement must specify:
- That you have won a Restaurant & Catering Australia
Best Hospitality Website Award
- The year in which
the Award was won and;
- Prior approval for the use of the Restaurant &
Catering Australia Competition icon in advertisements
must be obtained from Restaurant & Catering
Australia
- The judges will have complete discretion as to the
application of any of the conditions of entry.
- Should the standard of entrants not be of an acceptable
standard, no winner will be announced.
- The judges' decision will be final on all matters
relating to the competition and no correspondence
will be entered into.
- The conduct of the competition shall not give rise
to any obligations or duties, enforceable in any way
against Restaurant & Catering Australia or Profitable
Hospitality.
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