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#203 - Marketing to Beat the Recession: Start Here

Are you feeling the 'corporate winter' as consumers and business customers downsize their visits and spending? You're not alone.

Now's the time to really boost your marketing and remind everyone of the great value, warmth and service on offer.

We're constantly adding great marketing resources for readers and 1st Class Members. Here are just a few of the best to help you make a big impact at a low cost:

>> Marketing Project Profit Calculator - test the feasibility of a promotion before it runs.
>> 8 Legal Ways to Spy on the Competition - most of these services can be set on automatic, notifying you about change as it happens.
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How to Find 100's of Competitor Menus Online - keeping track of trends and changes in the industry.

>> Maximising Throughput to Increase Sales - busy times can be a great opportunity to make even more money - here's how.
>> Promotional Toolbox for Rural Hotels, Clubs & Restaurants - a treasury of great ideas and examples.
>> Using Free Census Information to Sharpen your Marketing - governments all around the world are offering very useful data - here's where to find it.
>> Five Types of Loyalty Programs: which is right for you? - everyone likes the idea of a loyalty program, but there's a right way and a wrong way to offer them.

>> VIDEO: Where to find quality photos at very low cost - how to track down excellent photos at 'almost free' prices.
>> How to Organize a Successful Gift Voucher Program - another 'easy money' service if organised correctly - here's how to get the best results.
>> Great new Google method to promote your business - Google keeps creating amazing tools for free promotion - we make sure you know about the lastest as soon as they're released, and show how to use them. This is one of more than a dozen ready to use right now.

>>[Free] Using Facebook to Market a Restaurant, Cafe, Hotel or Bar - this is where to start with 'social network' marketing.
>> Facebook & MySpace Marketing Updates - the best and latest examples of smart marketing - these free services are used by thousands of your customers.
>>[Free] Bar Tricks: How to Make Customers Happy and Boost your Tips! - great fun and good light relief from the heavy 'training' that's a daily diet for most staff.
>>> 22 Ways to Build Employee Loyalty & Engagement - creating a committed workforce step by step.

>> Five Free Calendar Sites to Promote your Events - it's simple to add your promotions to these popular what's-on services, and a great way to be noticed by the search engines.
>> Constant Contact is the newsletter system we've used and trusted for 5 years - try it free for 60 days. Don't let customers forget you!
>> More than 350 Marketing Templates & Formats - don't get stuck with 'blank screen syndrome' - everything is ready to use!
>> Check Madame Marketing Sharon Tieman for more great recession-busting ideas.

>>> Latest Marketing TIPS - this where we add the latest examples of clever marketing and free tools - there are HUNDREDS. Recent additions: a free way to automatically track changes in a competitor's website, where to find free photos for commercial use, new ways to use Google's free Map service for marketing, techniques for handling negative online comments and new methods for wine marketing.


A Recession-Proof Business needs a constant flow of fresh ideas and strong promotion. Profitable Hospitality 1st Class Members have access to a constant stream of the latest and most useful marketing information. Backed up by a world-class Download Center with more than 750 templates, forms and profit calculators.

Profitable Hospitality 1st Class Membership

JOIN NOW for access anytime 24/7. If you prefer us to invoice you, just fax back this Form.


2008 Training Calendar

See the 2008 Training Calendar with new action workshops:

Online Marketing Workshop - June 11, June 17 (one evening)
Profitable Functions Workshop - Sydney 7 May, Caloundra 5 August
Function Supervisors 2 Day Bootcamp - Sydney 24-25 June, Melbourne 8-9 July

New: Catering Profit Booster - Sydney 8 May, Caloundra 6 August

New: Staff Recruitment & Retention Summit for Clubs - Sydney 18 June, Brisbane 15 July

Starting a Cafe or Restaurant Workshop - Sydney 3 and 31 May, June 14

With warm regards -

  

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