Restaurant & Catering Australia
Best Hospitality Website Award 2008
If you're a restaurant, cafe, hotel or caterer in Australia, your website could be eligible to win this prestigious annual Award. Entries are now Closed
This is powerful recognition for businesses large and small - check the entry criteria and join the competition. See the Finalists & Winners for 2007 and for 2006. Award entry is open to any fully paid member of any State Restaurant & Catering Association in Australia.
JUDGING CRITERIA...
This competition is very easy to enter - if you have a website you are almost there.
The information below will provide pointers on what the judges will be looking for in a winning website:
1. Quality, range and depth of information. Customers and website visitors are hungry for information. They're interested in menus, prices, beverage lists and room layouts, plus information about atmosphere, entertainment, events and the latest news. There should also be good information about the business and it's management on the 'About Us', 'Contact Us' and 'Employment' pages.
2. Effectiveness as a sales tool. A good website guides the visitor to action. They may want to make a booking, request more information, make a recommendation to friends or just find out the location or opening times. The website copy will be well written and optimised for search engines to find the site easily.
3. Visual appeal and support for the business brand. Good use of photography, colour and layout. Modern, uncluttered design in keeping with the style of business. Offers a strong sense of what it would be like to experience the venue, enjoy the food, beverage, location and service.
4. The website is interactive. It allows you to download a menu, join an email list, click and view photos or video, send feedback, participate in a survey etc. You feel that you're participating, not just watching. This is increasingly expected of modern websites.
5. Functionality of the website. Quick to load, free of annoying features, and without problems if viewed on different computers or operating systems. Easy to navigate and locate different sections of the site. All links work properly and any new technology supports the visitor rather than being an end in itself (eg Flash used with care).
AWARD and RECOGNITION
The glory, success and industry recognition for the 2008 Best Hospitality Website Award Winner is a fitting reward for an innovative industry leader paving the way in the use of technology.
The five State finalists will also receive framed certificates to recognise their achievement. Success in this Award category provides an invaluable marketing advantage and also offers huge leveraging opportunities, starting with the announcement on your website and that of the Restaurant & Catering Association in your state and nationally. This is the only award of it's type in Australia.
Your application must provide the following information:
• Business Website address
• Entrant Name & Position
• Business Name
• Address
• Telephone, Fax and Mobile numbers (where applicable)
• Email address
IMPORTANT: The Restaurant & Catering
Australia Best Hospitality Website Award nomination
form must be submitted using the email address of the
paid R&CA member.
CONDITIONS OF ENTRY
-
The official nomination
form must accompany each submission.
-
The Restaurant &
Catering Australia Best Hospitality Website Award
is open to any fully paid member of any State Restaurant
& Catering Association in Australia.
-
Entry form should
be submitted on-line NO LATER THAN 5pm 3 October 2008.
-
The winning entrant
will be announced at the R&CA National Awards
Dinner in Brisbane on 27 October 2008.
-
Restaurant & Catering
Australia, constitutional R&C State Associations
and Profitable Hospitality, reserve the right to
publish any entry, and promote the nominated websites
as desired. Entrants may be required for media interviews
and/or to appear at industry events.
-
Winning entrant:
Should the winner or the winner’s employer
wish to publicise the winning of the Restaurant
& Catering Australia Best Hospitality Website
Award, the wording for any advertising or promotional
material featuring the achievement must specify:
- That you have won a Restaurant & Catering Australia
Best Hospitality Website Award
- The year in which
the Award was won and;
- Prior approval for the use of the Restaurant &
Catering Australia Competition icon in advertisements
must be obtained from Restaurant & Catering
Australia
- The judges will have complete discretion as to the
application of any of the conditions of entry.
- Should the standard of entrants not be of an acceptable
standard, no winner will be announced.
- The judges' decision will be final on all matters
relating to the competition and no correspondence
will be entered into.
- The conduct of the competition shall not give rise
to any obligations or duties, enforceable in any way
against Restaurant & Catering Australia or Profitable
Hospitality.
Need more inspiration for internet marketing? Check the Online Marketing Resources on this website.
|
Restaurant Management
