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Sydney Workshop: go here for information & dates
Melbourne Workshop: Saturday 21 March 2009
The facts you need, so your dream is based on reality. Invest in your future success - this is information you can take to the bank.
This one day event features a panel of successful Victorian restaurant and cafe operators who've made it, and are still in the business - see below. The event is hosted by industry expert Ken Burgin.
Special Melbourne Workshop topics include:
- Latest trends and concepts - keeping ahead of the competition. The hospitality industry changes quickly - don't be caught in a dead-end.
- Understanding and researching your target customers. Finding demographic information on local areas.
- Licensing, legal issues, regulations and partnerships. Essential preparation and sources of information.
- To buy or pioneer? Tricks and traps for new players, and preparation for due diligence if purchasing a business. Plus the essential elements for a business plan.
- Success with staff - your biggest expense and greatest challenge. Key issues in recruitment and productivity. Plus essential information on workplace laws and pay rates.
- Equipment, Layout and Design of your business premises - looking good without breaking the bank.
- Marketing tips for a new cafe or restaurant - making a big impact on a low budget will separate your operation from the rest.
- Putting it together and making a profit - expected profit margins, set up costs and the breakeven point. Plus Key Performance Indicators for weekly profit and performance checks.
- Using the workshop's Online Resource Guide for followup research and support.
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Workshop Panel Guests: Read about the careers and success of our highly-experienced guest presenters.
- Alistair Drayton - proprietor of Dunes Cafe at Ocean Grove
- Ben Higgs - chef/proprietor of Wild Oak in Olinda
- Olivier Normandin - proprietor of Chez Olivier in Prahran and Elsternwick
- Craig Penglase - Kitchen Manager for Circa, The Prince in St Kilda
- Enzo Polifroni - proprietor of Polly Bar in Fitzroy
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Ken Burgin, presenter and host for the day has been actively involved in restaurants and cafes for more than 20 years, including 10 years as owner of Caffe Troppo and Paganini Restaurants in Sydney. After managing thousands of customers and staff, Ken sold his businesses and moved to working with restaurants, hotels and cafes in an advisory role. Ken has presented workshops to tens of thousands of aspiring restaurant owners and hospitality professionals over the past eight years. During the 2009 Melbourne Food & Wine Festival, Ken introduces this special workshop for the first time in Melbourne.
Before you take the plunge it's essential to be well prepared. A small investment in this valuable workshop will give you a head start in this notoriously competitive industry.
INCLUDES: refreshments, lunch, an extensive 40-page Manual and Online Resource Guide
DATE: Saturday 21 March, 2009 - Registration 9.00am, Workshop from 9.30am - 4.30pm
LOCATION: Polly Bar, 401 Brunswick St, Fitzroy Vic 3065
COST: $295 per person, or $250 p.p for two or more booking together.
BOOK ONLINE: Go Here for secure online payment.
Alternative payment: download this form and return with cheque or credit card details.
Registration is finalised when full payment received. No refunds within 5 days of workshop. A substitute is welcome if you cannot attend.
Workshop Programme:
9.00am - 9.30am: Registration and Coffee
9.30am - 11.00am: Trends and Concepts
Researching and understanding target customers
Legal and licensing issues to consider.
Buying or pioneering a new restaurant or cafe
11.00 - 11.15am: Coffee Break
11.15am - 1.00pm: Workshop Panel Guests will outline the background to their business success and answer questions from workshop participants.
1.00pm - 1.30pm: Lunch (provided)
1.30 pm - 3pm: Staff recruitment, staff management and staff legal issues
Equipment, layout and design
Marketing tips for a new business
3pm - 3.15pm: Afternoon break
3.15pm - 4.30pm: Setup costs and finance options
Understanding the Breakeven Point for a restaurant or café
Working out a financial model for your business
Support and resources for the next stage of your project
 Fitzroy's glamorous Polly Bar - venue for the workshop |
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