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A Twitter Marketing and Facebook Marketing Workshop in Sydney, presented by Ken Burgin.
This 3-hour workshop will show you the best ways to use Twitter and Facebook to grow your business and extend your professional network.
More than 600 million people worldwide (9 million in Australia) use Facebook for connecting with friends, customers and members of clubs and organisations. Twitter is a social networking platform that uses 140 character to share with others: 'What are you doing?'. More than 30 million people use Twitter every day. Both platforms have an exciting future as tools for promotion and business development.
What the Workshop covers:
- Fast ways to build your Twitter contact list - finding relevant people
- Twitter for business: how to connect with potential customers and promote sales
- Using Twitter for customer relations, crisis management and protecting reputations
- Using Twitter for issues and advocacy
- How to be found in the crowd - techniques for Twitter visibility
- Monitoring themes and issues on Twitter
- Best tools and services for managing Twitter contacts and messages
- Next steps with Facebook - beyond friends and family
- How to build a community of fans and followers with Facebook Groups
- Creating a vibrant promotional space with Facebook Pages
- Using Facebook applications to extend your range
- How smart businesses and networks are using Facebook
- Facebook advertising - options and examples
- Connecting Facebook and Twitter with your website and business
The workshop will give you confidence to:
- Prepare an action plan for using Twitter and Facebook, suitable for your type of business and customer
- Manage Twitter messages and monitor important themes and issues
- Use a range of free online services to give you control of Twitter activity
- Set up a suitable Facebook Group and Page for promotion of your business or network
- Assess the relevance of Facebook or other online advertising options
- Be able to incorporate Twitter and Facebook into your marketing activities
The workshop is a demonstration using a large screen and with the presenter online.
Workshop includes notes, a special web page of resources and 6 months of personal consultation (online or in person) with Ken Burgin to assist in the use of Twitter and Facebook to promote your business or network.
DATES & LOCATIONS: Check the CALENDAR for location of the next course.
Held in Sydney on a weekday evening:
Sydney Community College at Rozelle 6-9pm. Book on their site or phone 02-87527555
Manly Warringah Community College at Brookvale 6.15-9.15pm. Book on their site or phone 02-99701000
>>> You may also be interested in this other short workshop:
