Smart Strategy with Childrens' Menus: Resources for Restaurants & Foodservice
Need to write, design or improve a Kid's Menu?
Most parents say that healthy and nutritious food is a priority for children. But they're also keen to avoid the drama of making kids eat what they don't enjoy - that's a battle best left for home. A smart kids menu is an essential part of restaurant success.
The drums are beating: it's the sounds of parents and legislators who can no-longer ignore childhood obesity. This issue is NOT going away.
You don't have to be a substitute parent. But you do need menu items they approve of. Large chains take this very seriously, constantly trialling new menus to find the winning combination: food that is profitable, healthy and cravable. Food that children want to eat - and that's not usually broccoli!
This regular Smart Strategy Update will bring you the latest on kids menus from restaurants, hotels, chefs and the media, showing how to combine popular, nutritious children's food with successful business operations. You can also follow Child Nutrition and Kids Menus: More Articles
Fooditude is an upcoming food show for kids in the US, covering cooking and nutrition, food science, environmental issues, culture, history and gardening. Their focus is on getting kids to eat better, more healthy food. Here's the promo video:
Monday, Nov 30, 2009 09:31
Competing with the Sugar Pushers when developing a healthy Kids Menu
No wonder it's hard to promote healthy Kids Menu items when high-sugar breakfast cereals set the standard for children's taste experiences. Here's a recent example of advertising for Froot Loops - it contains 44% sugar by weight and insignificant amounts of fibre.
What does 44% sugar look like? A 100g (4 oz) serve contains 44g of sugar, and 1 teaspoon of sugar = 5g. So that's almost 9 teaspoons of sugar in that bowl of Froot Loops - ouch! Another way to visualise sugar uses the equivalent number of cubes or sugar sachets - see the great examples at Sugarstacks.
And that Coke or soda your staff grabbed for an energy hit because they skipped breakfast? Work out the sugar content from information on the can, then you know why their energy sags in the afternoon...
Saturday, Nov 28, 2009 03:43
Starting and developing a child's interest in food - thoughts from Brasserie Bread
Sydney's Brasserie Bread do a great job with weekly cooking classes for kids, and have been reviewing the programme for next year. They make an important point:
Sustaining a passion and lively interest in food is a process. Growing that interest isn't just simply achieved after the first discovery, just as growing healthy eating habits for life isn't achieved after one baking class, or one excursion.
It's all about maintaining the search and discovery for something new, and keeping it fresh, intriguing and entertaining. Kids cooking their own food gives them a sense of ownership over their own actions and body, and clearly demonstrated by the Paddo Public kids who, by devising their own menu, sourcing their own ingredients, then documenting their own process of creating it, they are in control, what they create counts for something. It's not yours, if you don't 'own' the process!
No Wonder Kids Want Junk when they come to your Restaurant
That's because 'nearly 80 percent of food ads on the popular children's network Nickelodeon are for foods of poor nutritional quality, according to an analysis conducted by the Center for Science in the Public Interest . That represents a modest and not quite statistically significant drop from 2005, when CSPI researchers found that about 90 percent of food ads on Nick were for junk food.' !!
One tactic that could be adapted by restaurateurs, based on a mother's advice: 'Teach your children at an early age to read critically, to look for products with good values in nutrition labels. In breakfast cereal [when at the supermarket] for example, sugar should be below 8 grams per serving, and fiber higher than 3 grams. By getting your children involved in the nutrition hunt, they will be more apt to choose better products together with you.'
Wednesday, Nov 25, 2009 02:10
Do Children Need Kids Food?
An interesting challenge to the traditional idea that restaurants must have a kids menu:
The only special treatment my young children get when we walk into a restaurant are the crayons and kiddie menu to doodle on. Why in the world would we punish them with chicken nuggets, hot dog, a reheated pizza, or whatnot, when they can be enjoying the fine Italian/Thai/French/Vietnamese/Californian cuisine that the adults are having?
They've now launched a Recipe Contest for chefs and restaurants to develop 'plant-based meals' for use in NY schools. Great idea to bring some restaurant glamour into this. Interesting the focus on non-meat products in recipes - the guidelines listed for the contest are very useful.
Monday, Nov 02, 2009 06:10
Salt and the 'High Flavour' Problem in Children's Menus
An analysis of children's menus at many of Canada's top chains reveals that numerous items, such as chicken strip meals, pizza and hamburger combos, contain enough sodium to exceed a child's daily sodium requirements -- and in some cases, surpass the upper daily maximum, beyond which the chance of health risks is increased. See this extended article and examples.
We're up against the challenge of blandness - food is now so highly flavoured with salt or sugar (often both) at the expense of its own natural taste, that reducing it makes the food unappetising and liable to be pushed away by young diners.
Thursday, Oct 29, 2009 12:01
Chef Rachel Ray's kids food website
Plenty of information, games, videos and ideas on her Yum-O website. The Recipe file is particularly useful, with ideas and inspiration by meal type and age-group.