Clubs+ Dynamic Online Marketing Workshop and Webinars 2012
The internet is the doorway to marketing success, but many clubs have fallen behind. It's time to take the lead!
Online connections are dominated by Facebook, Twitter, Google, YouTube and smartphones - it's essential to keep up with these modern trends. People now spend more time on Facebook than they do on Google, and half of the 11 million Australian Facebook members use it for almost an hour a day! Seniors are also using the net to pay bills, organise travel and keep in touch with family. Most of your members are online - it's time to leverage the many exciting new ways to connect with them!
Dynamic Online Marketing Workshop is presented as a one-day workshop in Sydney, or a series of 5 one-hour Webinars, accessible from anywhere. Both formats cover the same material. In addition, 3 follow-up Masterclasses give you up-close advice on implementation, plus interviews with guest speakers who use online marketing with great success. The presenter Ken Burgin of Profitable Hospitality will show you the techniques and shortcuts to master online marketing for your club, even for the tech-challenged!
Workshop and Webinar Dates: >> One-day Workshop in Sydney plus 3 x Online Masterclasses
21st February 2012 - BOOK NOW
Plus online Masterclasses: 8 March, 22 March, 29 March
OR
>> 5 x 1-hour Webinars plus 3 x Online Masterclasses
Commencing 22 February - BOOK NOW
Webinars: 22 February, 28 February, 6 March, 20 March, 27 March
Plus online Masterclasses: 8 March, 22 March, 29 March
Seminar and Webinar topics include:
- How to Create a Powerful Online Marketing Strategy
- Using Facebook, Twitter and Online Photos to Build Sales & Loyalty
- Monitoring & Protecting your Club's Reputation
- How to Upgrade your Club's Website with new Features
- Dynamic Email Marketing for Clubs
- 3 x Masterclasses - implementation advice and interviews with guest speakers who use online marketing with great success
- PLUS:15 minute recorded review of your club's website and social media - use the feedback to plan changes and improvements. [Optional]
More Information: if you'd like to know more, or find out how this can work for your club, call Ken Burgin the presenter on 02-93401089 and you can Download the Flyer
The 5 Workshop & Webinar Topics:
- Create a Powerful Online Marketing Strategy: the range of options for website, email and social media marketing are bewildering. Where do you begin? How do you create a course of action that's easy to manage, affordable and builds sales and membership sales? This important first webinar will give you a road-map for online marketing and show you the most suitable options for your club.
- Using Facebook, Twitter and Online Photos to Build Sales & Loyalty: with 9 million Australians using Facebook, it's a powerful way to reach members and locals. This webinar will show you how to choose the right Facebook structure, protect your privacy, and build an online community. Topics include: using Facebook for competitions, sharing news, photos and feedback -- with lots of great examples. We'll also bring you up-to-date on new features Facebook is always introducing. For people who are very new to Facebook, there will be an extended Q&A session.
- Monitoring & Protecting your Club's Reputation: now that everyone's an online critic, learn about the specific tools, responses and protection strategies every club should use. Plus competitor tracking techniques, privacy issues and recommended club policies for staff. Social media is now too big for traditional methods of handling feedback - here's how to prepare for the future.
- How to Upgrade your Club's Website with new Features: how to do a thorough review of your website and plan for future improvements. How to compare your site with key competitors and meet the growing expectations of online users. How to add fresh content each week and understand 'the web guys' and some of their tech jargon! Includes an introduction to SEO (Search Engine Optimisation) and how Google analyses and rates your site.
- Dynamic Email Marketing for Clubs: regular email is one of the most important ways to communicate with members, but most clubs still use it like the old-fashioned newsletter. Learn about list building techniques, spam laws, choosing the right email system and measuring campaign success. Plus dozens of great content ideas to make your newsletters more interesting.
Investment: $485 +GST, includes Workshop or Webinar series, 3 Masterclasses, Website Review and BONUS 12 months 1st Class Membership of Profitable Hospitality, with unlimited access to all the resources and downloads in the Member section (normally $285). Workshop and Webinar Dates:
>> One-day Workshop in Sydney plus 3 x Online Masterclasses
21st February 2012 - BOOK NOW
Plus online Masterclasses: 8 March, 22 March, 29 March
OR
>> 5 x 1-hour Webinars plus 3 x Online Masterclasses
Commencing 22 February - BOOK NOW
Webinars: 22 February, 28 February, 6 March, 20 March, 27 March
Plus online Masterclasses: 8 March, 22 March, 29 March
More Information: if you'd like to know more, or find out how this can work for your club, call Ken Burgin the presenter on 02-93401089 and you can Download the Flyer
How do Webinars work? When you login to a webinar, a separate screen opens on your computer - just like a browser page, but live. You can watch and listen to the content with your PC speakers or a headset; and type in questions or in some cases ask them live. If you have a modern PC or Mac with speakers and an internet connection, you're all set - pull up a chair and join in! More here about how webinars work...
*Profitable Hospitality 1st Class Membership for Clubs includes extra material for this seminar series, plus normal 1st Class Member benefits. If you're already a Profitable Hospitality member, the seminar fees will cover a one-year extension to your current membership plus access to the extra content.
|
Restaurant Management
