Internet Marketing & Business Workshops in Sydney

Learn how to use your website, email, photos, Facebook, Twitter, YouTube and blogging to promote your business, organisation and personal profile. Workshops are 3 hours in length, using actual websites to demonstrate great examples of internet marketing in action.

For business owners, consultants, professionals, designers, freelancers, cafes, restaurants, clubs, therapists, trades people, trainers and retailers, plus staff who are responsible for the company's online marketing.

Workshops are held in Sydney at Rozelle, Alexandria and Brookvale through Sydney Community College, City East Community College and Northern Beaches Community College.

Twitter and Facebook for Marketing and Networking - evening Workshop

More than 750 million people worldwide (10.5 million in Australia) use Facebook for connecting with friends, customers and members of organisations. Twitter is a social networking platform that uses 140 character to share with others: 'What are you doing?'. More than 20 million people use Twitter every day. Both platforms have an exciting future as tools for promotion and business development.

What the Workshop covers:

Fast ways to build your Twitter contact list - finding relevant people
Twitter for business: how to connect with potential customers and promote sales
Using Twitter for customer relations, crisis management and protecting reputations
Using Twitter for issues and advocacy
How to be found in the crowd - techniques for Twitter visibility
Monitoring themes and issues on Twitter
Best tools and services for managing Twitter contacts and messages
Next steps with Facebook - beyond friends and family
How to build a community of fans and followers with Facebook Groups
Creating a vibrant promotional space with Facebook Pages
Using Facebook applications to extend your range
How smart businesses and networks are using Facebook
Facebook advertising - options and examples
Connecting Facebook and Twitter with your website and business

>> Check the course website for dates, booking and detailed information about the Twitter and Facebook for Marketing and Networking Workshop. Workshop fee covers 6 months of online support (phone or email) to put your plans into action.

Online Marketing Essentials - evening Workshop

How to use free online services to promote your business and your personal profile. You'll also understand how to become more visible on Google and other search engines.

How to maximise your visibility on Google and appear on page #1 of a search, including Search Engine Optimisation (using the right words online so you'll always be found)
Best options for starting a new website, or upgrading an existing one
Using LinkedIn to promote your professional reputation and business
Monitoring and protecting your reputation online
How to start an online diary (blog) to show new products and services
How to use online photo albums to promote your business
Online event listings - free services to share your calendar
How to start an effective email newsletter and avoid spam problems

>> Check the course website for dates and booking information for the Online Marketing Essentials. Workshop fee covers 6 months of online support (phone or email) to put your plans into action.

Starting a Cafe or Restaurant - one-day Workshop

The facts you need so your dream is based on reality. Invest in your future success - this is information you can take to the bank. The workshop is held in Sydney every month.

Workshop topics include:

Latest trends and concepts - keeping ahead of the competition. The hospitality industry changes quickly - don't be caught in a dead-end.
Understanding and researching your target customers. Finding demographic information on local areas.
Licensing, legal issues, regulations and partnerships. Essential preparation and sources of information.
To buy or pioneer? Tricks and traps for new players, and preparation for due diligence if purchasing a business. Plus the essential elements for a business plan.
Success with staff - your biggest expense and greatest challenge. Key issues in recruitment and productivity. Plus essential information on workplace laws and pay rates.
Equipment, Layout and Design of your business premises - looking good without breaking the bank.
Marketing tips for a new cafe or restaurant - making a big impact on a low budget.
Putting it together and making a profit - expected profit margins, set up costs and the breakeven point. Plus Key Performance Indicators for weekly profit and performance checks.
Using the workshop's Online Resource Guide for followup research and support.

Before you take the plunge it's essential to be well prepared. A small investment in this valuable workshop will give you a head start in this notoriously competitive industry.

>> Check the course website for dates and booking information for the Starting a Cafe or Restaurant Workshop. Workshop fee includes a private 90 minute consultation after the event, to review your plans and ideas.

Workshop Dates and Locations

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