Starting a Cafe or Restaurant Workshop - Melbourne

Sydney Workshop >>> go here for information & dates

Melbourne Workshop: Saturday 3 March 2012

The facts you need, so your dream is based on reality. Invest in your future success - this is information you can take to the bank.

This one day event features a panel of successful Victorian restaurant and cafe operators who've made it, and are still in the business. The event is hosted by industry expert Ken Burgin.

Special Melbourne Workshop topics include:

• Latest trends and concepts - keeping ahead of the competition. The hospitality industry changes quickly - don't be caught in a dead-end.

• Understanding and researching your target customers. Finding demographic information on local areas.

• Licensing, legal issues, regulations and partnerships. Essential preparation and sources of information.

• To buy or pioneer? Tricks and traps for new players, and preparation for due diligence if purchasing a business. Plus the essential elements for a business plan.

• Success with staff - your biggest expense and greatest challenge. Key issues in recruitment and productivity. Plus essential information on workplace laws and pay rates.

• Equipment, Layout and Design of your business premises - looking good without breaking the bank.

• Marketing tips for a new cafe or restaurant - making a big impact on a low budget will separate your operation from the rest.

• Putting it together and making a profit - expected profit margins, set up costs and the breakeven point. Plus Key Performance Indicators for weekly profit and performance checks.

• Using the workshop's Online Resource Guide for followup research and support.

Special Workshop Guests

Guest Speakers: our experienced panel, in the business for many years, will share with you the highs AND the lows of their road to success.

• Steve Jeffares - founder and partner in St Kilda's famous bar The Local Taphouse
• John McLeay - head chef at Melbourne's wonderful Red Spice Road Restaurant
• Carolyn Liem - co-owner of the well-known Cafe Claremont and The Living Room Restaurant in Malvern
• Jonathon Kaplan - solicitor with Meerkin & Apel
• Dorje Heavey - chef and kitchen designer at John Stephens Commercial Kitchens & Bars

• Ken Burgin, workshop presenter and host for the day, has been actively involved in restaurants and cafes for more than 25 years. First as owner of Cafe Troppo and Paganini Restaurants in Sydney, and for the past 14 years, working with restaurants, hotels and cafes in an advisory role. Ken has presented workshops to tens of thousands of aspiring restaurant owners and hospitality professionals over the past eight years. During the Melbourne Food & Wine Festival time, Ken brings this special workshop to Melbourne for the fourth time.

Before you take the plunge it's essential to be well prepared. A small investment in this valuable workshop
will give you a head start in this very competitive industry.

Workshop Programme:

9.00am - 9.30am: Registration and Coffee

9.30am - 10.00am:

• Introduction - Trends and Popular Concepts
• Researching and understanding target customers

10.00 - 11.00am:

• Buying and selling a business: understanding leases and contacts
• Buying or pioneering a new restaurant or cafe
  with Jonathan Kaplan, Solicitor

11.00 - 11.15am: Coffee Break

11.15am - 1.00pm: Workshop Panel Guests will outline the background to their business success and answer questions from workshop participants.

1.00pm - 1.45pm: Lunch (provided)

1.45pm - 3.30pm:

• Introduction to assistance available from Restaurant & Catering Victoria
• Staff recruitment and staff management
• Equipment, layout and design - with Dorje Heavey of John Stephens Commercial Kitchens & Bars
• Marketing tips for a new business

3pm - 3.15pm: Afternoon break

3.15pm - 4.30pm:

• Setup costs and finance options
• Understanding the Breakeven Point for a restaurant or café
• Working out a financial model for your business
• Support and resources for the next stage of your project

INCLUDES: refreshments, lunch, an extensive 40-page Manual and Online Resource Guide

>>> More Details on the next Workshop coming soon. Phone Merilyn at Profitable Hospitality 1800 001353, or fill out this form: