Webinar: Easy & Effective Email Marketing
Wednesday 29 June, 10am Australian EST -- Q&A session 10 June, 10am Australian EST. International Times: Wed 12 midday in New Zealand, Tues 5pm Los Angeles & 8pm New York, Wed 1am London, Wed 3am Cairo and Wed 8am in Singapore. Email marketing is still one of the most effective ways to connect with new and existing customers.
Once you've made a connection, share information about new products and services, events, special offers and news. But most email newsletters are too dull to attract attention - what a waste! This webinar will show you how to make email into highly effective sales tools.
The presenter Ken Burgin has used weekly email marketing for Profitable Hospitality for more than 7 years. Profitable Hospitality webinars are designed for managers, chefs and business owners - no techy jargon to confuse you! Webinar content includes:
- Email today - still very effective, but the rules have changed
- List building methods, including techniques for automatic list growth
- Keeping it legal: understanding anti-spam laws and compliance
- Beyond the sales pitch: how to write interesting emails that will be opened, read and stay out of the spam folder. Includes 65 short email topics suitable for any business.
- Email frequency - how often is enough, or too much?
- How to write email subject lines to attract maximum attention
- How and when to use graphics and images in your email -- avoid the mistakes that most people make
- How to analyse results and improve opening rates
- Email services: how to set up and use an online distribution service
- Using auto-responders to automate follow-up to customers and subscribers
- How to add a subscription box to your website that really builds your list
- Connecting email with other online marketing activities
PLUS each Webinar also includes:
- Complete set of downloadable notes / slides from each session
- Resources, links and references on a special ProfitableHospitality.com web page
- Full replay access - even if you miss the webinar, watch a recording at a later date
- Bonus Q & A Sessions live with Ken Burgin on the Friday after the Webinar
>>> Go here for the Replay Recording and Resource Page [Member access]
It's worth becoming a 1st Class Member: membership starts from just $99 and gives you access to the Webinars, plus all the other membership benefits including 1400 downloads and more than 1000 resource articles. Two Easy Options to Join as a 1st Class Member:
 Aust $285 for 1 year or Aust $385 for 2 years.
 only US $99 to join (includes first month) plus US $9.90 per month.
No fixed period - cancel at anytime.
Need to Renew your membership? Just login with the original details and you can update card or payment details - you won't be charged the joining fee again.
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