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Sample Articles from the 1st Class Members area.
Here is a selection of sample articles to give you an idea of what you'll find in the Members area of this site. And don't forget to join the Tip of the Week list - sign-up on the right.
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Getting it right with Sponsorship
It's often said that business should support the community, and community groups should be more self-reliant in raising money. We're proud to show you how it can be done so both parties benefit. . . . keep reading
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Understanding Menu & Wine List Engineering
Menu Engineering analyses the entire menu (as opposed to individual menu items) to measure its profitability and success. It combines the Gross Profit of individual items with their Popularity (the number sold). The technique can be used for food menus and also wine & beverage lists. . . . keep reading
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The Extra Information Many Customers Want
Beyond recommendations about food & beverage, there are many other questions that locals and tourists will ask. Use this list to build your 'fact file' for staff, and quiz them regularly to check they are offering correct answers. . . . keep reading
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Designing for profit through Revenue Management.
Revenue Management is the powerful, easy-to-understand tool used by airlines, hotels and even shopping centres to increase sales and total profits. You can use the same techniques to boost profits in your restaurant, cafe, bar or function business. . . . keep reading
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Applying the 80/20 Rule to hospitality
The 80/20 Rule states that a small number of causes are responsible for a great number of effects. In business that often means 80% of your sales comes from 20% of your customers, so looking after them should be your primary focus. But who are they? . . . keep reading
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Featured Articles
