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home | Free Articles

Sample Articles from the 1st Class Members area.

Here is a selection of sample articles to give you an idea of what you'll find in the Members area of this site.

And don't forget to join the Tip of the Week list - sign-up on the right.

Disaster Recovery Marketing for Restaurants, Clubs, Hotels & Bars

There's no way to go back in time: short term survival and re-opening are a priority, then urgent and positive promotion to bring back customers and create new sales. In a few months, public attention will be elsewhere - move quickly. . . . keep reading

Christmas Sales & Profit Building: Taking every Opportunity

In November and December some businesses do 23-30% of their sales for the year. Here are 12 great ways to use the season to boost sales and grow your customer base. Many of the people who enjoyed parties and events with you will come back in the new year. . . . keep reading

How to Improve Customer Service in Your Restaurant, Hotel, Club or Bar
There are many great resources on this site to assist with this important task. Grouped here for boosting service skills, undertanding customer wants and needs, improving service systems and developing the skills of managers and supervisors. . . . keep reading

Commercial Fryers: A Buying and Maintenance Guide
A commercial fryer cooks certain foods extremely efficiently and quickly, and are an important part of a profitable foodservice operation. It's important to calculate the cooking capacity you'll need for your commercial kitchen before purchasing a new fryer. . . . keep reading

Is Your Kitchen Ventilation Sucking Up Money?
The exhaust system in your kitchen is one of those essential pieces of equipment that you must have in order to operate. Here are important tips to make sure it's running as efficiently as possible: . . . keep reading

Green Guide for Restaurants, Hotels & Clubs

An ever-growing list of practical resources on how to cut the use of energy, waste, water and packaging in all areas of hospitality business. Share what you do with your customers and the media - this is a powerful way to build a very positive reputation. . . . keep reading

Amazing Social Media Statistics: Updated as You Watch

Want to understand the speed and size of social media development? Check these fascinating counters, updated second by second to show you what's happening in our fast-changing world...amazing! . . . keep reading

The 4-hour Restaurant Marketing Manager

Even small operators can now afford a 'virtual marketing manager', a person to bring reliability and new energy to your communication. Here's the job description and how they do the work. . . . keep reading

20+ Ways to Support Breast Cancer Awareness Month

Big companies are prominent supporters, why not join in? It raises awareness and funds for a vital issue, and it positions you with customers and staff as a business with a heart. Here's how to do it. . . . keep reading

64 Suggestions for Restaurant Customers

Recommendations for the public, based on the author's experience as a bartender and restaurant manager, his dining experience over the last 30 years, as well as questionnaire responses from 150 servers, and thousands of conversations with restaurant industry professionals. . . . keep reading

64 Suggestions for Bar Customers

Sharing public space is something a lot of humans don't do well. When you throw alcohol into the mix, a lot of people really suck at it. Patrick Maguire, compiled this list based 10 years of bar work and 33+ years of drinking and dining at the bar. . . . keep reading

How to Use Twitter for Restaurant, Function & Bar Marketing

Twitter is a great tool for online marketing: at no cost and in just a few minutes, you can connect with fans and followers. If you can write a text message, you're ready to get started. . . . keep reading

H1N1 Swine Flu: Resources & Information for Restaurants, Cafes, Hotels & Bars
Updated regularly with current information from governments and health organisations. Plus news headlines and maps. . . . keep reading

Ken Burgin's Twitter Updates

Twitter is a great way to share short messages about events, tips, websites and useful resources. Here's where to keep up with what's happening in the world of Profitable Hospitality. . . . keep reading

How to Offset the Greenhouse Gas Emissions from Your Business
Greenhouse calculators enable individuals, restaurants, cafes, clubs and hotels to determine the exact amount of carbon dioxide produced by their vehicles, air travel and business use. Trees can then be planted to offset these greenhouse emissions. . . . keep reading

12-month Gift and Celebration Guide

With so many nationalities and faiths, the holiday season can seem complicated. Keep in mind other traditions and dates: your diverse restaurant, hotel and club guests will appreciate your thoughtfulness. . . . keep reading

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