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home | Tip of the Week
 
Tip of the Week
Tip of the Week

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#291 - 8 (Free) Google Services We Use and Recommend
Google services put you right under their spotlight, giving so many more reasons to appear at the top of search results. They also make your business more efficient, freeing up time for important marketing and management priorities. . . . keep reading
#290 - How to Make More Sales to Seniors
There's big business in the 50+ demographic: they want a nice place to eat, drink and relax, and most restaurants, cafes and bars let them down. In their 50's, they're at the peak of earning power, with fewer responsibilities (like kids) and ready to play. By their 70's they may be slowing down, but there's still plenty of demand for good places to visit. . . . keep reading
#289 - When You've Chosen the Wrong Person to be Manager
It's a worldwide problem: many people are in management roles and can't handle the responsibilities given to them. There are 10 Key Areas they need to manage in their Personal, Information and Decision-making roles - are your managers up to the task? . . . keep reading
#288 - 5 Essentials for your Staff Manual in 2010: up-to-date?
A good Staff Manual isn't long and complicated, or a dump-bin for every new memo or brainwave from the boss. There are 5 areas where policy is often behind the times: does your Manual reflect the real world of 2010? . . . keep reading
#287 - 3 Fast Ways to Increase Menu Profits
Here's how to increase customer spending and profits as quickly as you can reprint the menu. It makes sense: New Year = a new look to the menu and a better bottom line! . . . keep reading
#286 - Don't be Boring: Sharing the News & Looking Good in 2010
Customers want fresh, not stale, and for a few weeks, people are asking 'what's new this year?' You need regular fresh content and new angles to attract attention. Start the year with a splash... . . . keep reading
#285 - Happy Yet? Creating More Pleasure at Work
This has been a tough year, and you've tried to keep smiling while customers feel nervous, unhappy and miserable. There are many ways to 'build in the fun' so it doesn't depend on having a comedian at the bar. . . . keep reading
#284 - Making Sales Figures Easier for Staff to Understand
Explaining results as a 'strike rate' shows performance, sales and productivity quickly and easily. Here's how to take figures you already have and make them understood in a way that everyone 'gets'. . . . keep reading
#283 - When is it OK to say NO to a customer?
There are times when we need to steer customers away from what they want, to an option that's more possible, more profitable, or won't have anyone breaking the law. Smart operators learn how to say No without actually using the N word. . . . keep reading
#282 - 12 Ways to Forecast Future Customer Numbers
Restaurants, hotel and bars can be a lot smarter at 'future-watching', so they can adjust staff and capacity to reflect the likely demand. It's not just caterers who have the advantage of knowing exactly how many to serve! . . . keep reading
#281 - Using 'criminally bad service' examples to Improve Performance
Bad news always attracts the most attention. So finding examples of very poor service can be an effective way to show staff the levels of good service you expect them to offer. Here's how to move beyond the usual Good/Bad service examples that no longer make much impact. . . . keep reading
#280 - When Staff Leave: Limiting the Negative Effects
There will always be staff leaving: this Checklist helps to minimise the disruption and expense, whether you're glad or sad that they're going. There are security considerations, the return of business property, and legal obligations for pay and benefits. . . . keep reading
#279 - How to Turn First-time Customers Into Regulars
Regulars are the life-blood of a business, and they all started with a first visit. Service for first-timers may need to be different to what's offered to regulars, and you should take the opportunity to add them to your database. . . . keep reading
#278 - A Great 5 Min. Restaurant, Bar or Club Marketing Project
People are fascinated by the daily life of a restaurant, cafe or bar - so why not share a few secrets? Here's an easy way to keep them up to date with your news and inside stories - a real loyalty builder. . . . keep reading
#277 - Don't Let Facebook & Social Media Work Against You
As Facebook, Twitter, review sites and all that 'social media stuff' grow in popularity, it's more important than ever to be involved. That way you're in charge from the inside. . . . keep reading
#276 - How to Use Safety as a Recruitment & Marketing Advantage
Tough regulations and the employer's Duty of Care are here to stay. If you're doing the right thing, let's take advantage of your hard work and distinguish you from competitors who are trailing behind. . . . keep reading
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