Marketing and management resources for restaurants, cafes, clubs and hotels.Marketing and management resources for restaurants, cafes, clubs and hotels.
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home | Online Marketing
 

Online Marketing for Restaurants, Cafes, Hotels & Clubs

Promoting your business and building customer loyalty through websites, email, text messaging and SMS.

In-depth resources for restaurant website design, hotel website design, cafe website design and club website design. Plus great information for more effective Email marketing, Facebook marketing, Twitter marketing and using the whole range of Social Media to promote your hospitality business.

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ProfitableHospitality.com content is designed to give restaurants, cafes, clubs and hotels the tools and support needed to create a great business.

How to Use QR Codes in a Restaurant, Cafe or Bar
How to Use QR Codes in a Restaurant, Cafe or Bar QR codes are powerful little marketing and information tools. These 2D barcodes bridge the gap between the real world and mobile Internet, and as smartphones saturate the market, they allow customers to interact with your content in new ways. . . . keep reading
Online Toolbox and Resources
Keeping you current with the latest online tools and resources for managing people, events, marketing and production at your restaurant, cafe, club or hotel. Listings are generally online services rather than software to be installed on a computer. Most are free or low cost - it's amazing what's available! . . . keep reading
Facebook Page Content Ideas
Facebook Page Content Ideas When it comes to posting on your Facebook page often you are stuck for ideas, read these for inspiration then give them a try and see what works. . . . keep reading
Free Website & Social Media Review: Member Special
How Effective is your Website and Social Media Activity? It's time for an objective review of your online effectiveness! Book a 15 minute video review of your website, social media activities and email newsletter (optional). When completed, the video is sent to you and can be played on demand - it's yours to keep. . . . keep reading
Excellent Example of Recruitment Pages on a Cafe Website
Excellent Example of Recruitment Pages on a Cafe Website Most employers still think that by writing a list of what they want (eg hard-working, energetic, committed etc) there will be a line of people keen to start! It's never that simple. This smart business shows the right way to attract the best people and really compete in the 'war for talent'. . . . keep reading
Webinar: Social Media Marketing for Restaurants, Cafes & Bars
Webinar: Social Media Marketing for Restaurants, Cafes & Bars These videos were recorded from the recent online Web Seminar 'Fast-Track Social Media Marketing for Restaurants, Cafes & Bars'. The one-hour webinar has been conveniently divided into 5 videos, and they're a great introduction to this important topic. . . . keep reading
Free Webinar Registration & Resources for 1st Class Members
This registration page is for the exclusive use of 1st Class Members of Profitable Hospitality - registration is quick and easy, with an email confirmation and reminders before the event. . . . keep reading
Best Cafe and Restaurant Blogs
Best Cafe and Restaurant Blogs Every good business now has a website, but most are shiny and sterile. An online diary (blog) communicates directly with customers and curious visitors. Here are some of the best to inspire you. . . . keep reading
How to Help Google Understand your Restaurant or Bar Website
How to Help Google Understand your Restaurant or Bar Website If you want your website to be ranked highly by Google, Yahoo or Bing, there are a number of simple things you can do to ensure everything you offer is found when a customer searches online - you don't have to be a 'webguy'! . . . keep reading
Disaster Recovery Marketing for Restaurants, Clubs, Hotels & Bars
Disaster Recovery Marketing for Restaurants, Clubs, Hotels & Bars There's no way to go back in time: short term survival and re-opening are a priority, then urgent and positive promotion to bring back customers and create new sales. In a few months, public attention will be elsewhere - move quickly. . . . keep reading
How to Use Facebook Competitions for Restaurant, Hotel & Club Marketing
How to Use Facebook Competitions for Restaurant, Hotel & Club Marketing Facebook competitions are an excellent way to keep people visiting your business Page, and are great for attracting new Fans. Simple contests are easy for people to enter and keep your Page lively with new content. . . . keep reading
How to Design 'About Us' and 'Contact Us' Pages That Sell
How to Design  'About Us' and 'Contact Us' Pages That Sell If customers are to buy, they need a real sense of what the business offers and who's behind it. Many websites lack critical 'basic' information - here's how to create winning website content. . . . keep reading
Using Facebook to Promote the Local Area: You Be the Mayor!
Using Facebook to Promote the Local Area: You Be the Mayor! Smart operators know that promoting your area is an important way to attract trade, especially if you're in a small town, tourist area or scenic location. Now Facebook has a great way to make it even easier. . . . keep reading
A Common (and Dangerous) Business Mistake on Facebook
A Common (and Dangerous) Business Mistake on Facebook A Facebook Profile is meant to be a real person, not a business. It's for connecting with friends, family and colleagues. Facebook may delete your Profile if what's set up is not a real, living human. Here's the correct way to do it. . . . keep reading
Restaurant, Hotel & Club Videos with a Heart
Restaurant, Hotel & Club Videos with a Heart There are plenty of expensive, professional videos made to promote hotels, restaurants and venues. But they usually lack heart and soul - these low-budget examples are made with more passion than cash, and are great inspiration to get your started. . . . keep reading
Great Example of Using Simple Video to Promote a Business
Great Example of Using Simple Video to Promote a Business Real customers or staff, talking to a camera, can make great video subjects. See how this club has created short videos with 'the human touch', and they now have impressive content for their website and Facebook Page. . . . keep reading
Using the iPad & iPhone for Restaurant, Hotel & Bar Management
Using the iPad & iPhone for Restaurant, Hotel & Bar Management Apple's iPhone and iPad are opening up great opportunities for managing marketing a restaurant, cafe, hotel or bar. Keep track of customer opinions, find and share information, promote events, publicise menus, organise workflow and production and monitor your venue - the options keep expanding! . . . keep reading
Sample Guidelines for Staff on Use of Social Media
There's no avoiding Facebook, Twitter, MySpace and a wide range of review websites. Staff and managers need guidance on what is acceptable usage - use this template to create a policy that everyone can understand and follow. . . . keep reading
How to Use Foursquare to Promote your Restaurant or Bar
How to Use Foursquare to Promote your Restaurant or Bar 'Location marketing' is the latest social-media marketing opportunity for restaurants, cafes, hotels and bars. Here's how to use the leading online service to build and reward customer loyalty - they all have mobile phones, so let's put them to work! . . . keep reading
Facebook and Twitter Marketing Updates
Facebook and Twitter Marketing Updates These two networks have hundreds of millions of members worldwide - what an opportunity! Check the latest examples of how they are being used to promote restaurants, cafes, bars and clubs. . . . keep reading
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