Online Marketing for Restaurants, Cafes, Hotels & Clubs


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home | Online Marketing

Online Marketing for Restaurants, Cafes, Hotels & Clubs

Promoting your business and building customer loyalty through websites, email, text messaging and SMS.

Fast Way to Create a Diary-Blog for a Restaurant, Cafe or Chef

This free, easy online service allows you to email photos, menus or comments and shows them up on the web for everyone to see. Perfect for informal photos taken with a mobile phone or from the collection on your PC. . . . keep reading

How to Create a Hotel, Bar or Restaurant Media Kit

Make it easy for journalists and media people to find the information and photographs they seek, in the format they need. If you want them to write and talk about you and the business, use this checklist to be 'media friendly' and helpful. . . . keep reading

How to Create a Photo Gallery for your Website

Fresh, attractive pictures are an essential part of your website and marketing material. Customers 'eat with their eyes', so great photos of food, drinks, tables, rooms, views, staff and customers will really make your marketing material stand out from the competitors. . . . keep reading

Simple, Easy Way to Share Photos of Your Area

First sell the location, then sell the venue. That's what smart operators know, and what better way than to show some great tourist photos of your area. This free online service lets you do it quickly and easily, on as many pages as you want! . . . keep reading

The 4-hour Restaurant Marketing Manager

Even small operators can now afford a 'virtual marketing manager', a person to bring reliability and new energy to your communication. Here's the job description and how they do the work. . . . keep reading

Best Cafe and Restaurant Blogs

Every good business now has a website, but most are shiny and sterile. An online diary (blog) communicates directly with customers and curious visitors. Here are some of the best to inspire you. . . . keep reading

50+ Ways to Use Photos for Business Building & Promotion

Now that everyone has a digital camera, use it as a daily marketing tool to promote products and events, highlight special food & drinks, attract customers and build the relationship with fans and friends. . . . keep reading

Sample Guidelines for Staff on Use of Social Media

There's no avoiding Facebook, Twitter, MySpace and a wide range of review websites. Staff and managers need guidance on what is acceptable usage - use this template to create a policy that everyone can understand and follow. . . . keep reading

How to Create a Free Photo Browser for your Website

Need a simple way to show off photos of your food, venue or good times? This free service creates an attractive browsing gallery for your website. On most sites, photo pages are the most visited - it's worth creating more. . . . keep reading

Building Local Business with your Website

It's important to be 'search engine friendly' so local residents, staff & businesses can find you. Your website needs the right information, presented in the right way - here's how to get it right. . . . keep reading

How to Use Google Alerts for Restaurant Marketing

The service is becoming known, but most people don't know about these 'insider methods' for finding new business and sales opportunities - check these 10 great examples. . . . keep reading

How to Use Twitter for Restaurant, Function & Bar Marketing

Twitter is a great tool for online marketing: at no cost and in just a few minutes, you can connect with fans and followers. If you can write a text message, you're ready to get started. . . . keep reading

Party, Wedding & Event Planning Toolbox

Function & Event Organizers are always juggling 10 things at once. These 21 great online tools help you work more efficiently at the office or home. Plus free online services customers will love. . . . keep reading

Latest Web Links on Management & Marketing
Useful websites and internet resources found as I check the internet each day. Covering cafe, restaurant, hotel and club management, plus HR, promotions, finance and strategy. . . . keep reading

Using Facebook to Market a Restaurant, Cafe, Hotel or Bar

Facebook is the hot new and free way to connect with customers. It has more than 200 million members worldwide, and thousands in your area. There are many ways you can use it for promotion. . . . keep reading

Online Restaurant & Cafe Guides: Where to List in Australia

There are many options: you can be listed in minutes. Quality and popularity vary - not all paid services have the best reach. 14 of these 18 directories are free and all are worth checking. . . . keep reading

How to Brief a Website Designer (and avoid problems later)

For many people, website design & 'code' is a foreign language: dealing with web designers needs confidence. Use this detailed checklist to get an attractive, effective site for your business. . . . keep reading

Online Marketing Toolbox

Keeping you current with the latest online tools and resources for managing people, events, marketing and production at your restaurant, cafe, club or hotel. Most of them are free! . . . keep reading

#235 - 10 List-Building Methods: it's More Important than Ever
Increasing the frequency of customer visits is vital, so list-building and more frequent contact is essential. This is not pressure, but hospitality - friends stay in touch. Some of these methods work automatically! . . . keep reading

#232 - 6 Cool Tools to Build Buzz and Customer Traffic
When customers ask 'what's new?', what do you say? They want to hear about events, a new staff member, new photos, an award, renovation plans or the latest gossip. Everyone needs to put more energy into creating 'buzz' - here are 6 quick (no cost) methods... . . . keep reading

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