Online Marketing for Restaurants, Cafes, Hotels & Clubs

Restaurant, Hotel & Club Videos with a Heart
There are plenty of expensive, professional videos made to promote hotels, restaurants and venues. But they usually lack heart and soul - these low-budget examples are made with more passion than cash, and are great inspiration to get your started. . . . keep reading

Great Example of Using Simple Video to Promote a Business

Real customers or staff, talking to a camera, can make great video subjects. See how this club has created short videos with 'the human touch', and they now have impressive content for their website and Facebook Page. . . . keep reading

#305 - Facebook for Business: Be Clever, and Be Careful
You've heard the numbers - Facebook is bigger than most countries. With so many people using it, the marketing opportunities are fantastic...but with growth comes challenges, for you and your business. . . . keep reading

Sample Guidelines for Staff on Use of Social Media
There's no avoiding Facebook, Twitter, MySpace and a wide range of review websites. Staff and managers need guidance on what is acceptable usage - use this template to create a policy that everyone can understand and follow. . . . keep reading

How to Use Foursquare to Promote your Restaurant or Bar

'Location marketing' is the latest social-media marketing opportunity for restaurants, cafes, hotels and bars. Here's how to use the leading online service to build and reward customer loyalty - they all have mobile phones, so let's put them to work! . . . keep reading

Fast Way to Create a Diary-Blog for a Restaurant, Cafe or Chef

This free, easy online service allows you to email photos, menus or comments and shows them up on the web for everyone to see. Perfect for informal photos taken with a mobile phone or from the collection on your PC. . . . keep reading

#291 - 8 (Free) Google Services We Use and Recommend
Google services put you right under their spotlight, giving so many more reasons to appear at the top of search results. They also make your business more efficient, freeing up time for important marketing and management priorities. . . . keep reading

Text Message and SMS Marketing for your Restaurant, Club or Bar

You've gathered mobile & cell phone numbers for customers and staff. Now what do you send them? Use these tested examples to build up a 'message bank' for different promotions. Monitor which have the best responses and at what time of the day or week. . . . keep reading

How to Create a Hotel, Bar or Restaurant Media Kit

Make it easy for journalists and media people to find the information and photographs they seek, in the format they need. If you want them to write and talk about you and the business, use this checklist to be 'media friendly' and helpful. . . . keep reading

How to Create a Photo Gallery for your Website

Fresh, attractive pictures are an essential part of your website and marketing material. Customers 'eat with their eyes', so great photos of food, drinks, tables, rooms, views, staff and customers will really make your marketing material stand out from the competitors. . . . keep reading

Simple, Easy Way to Share Photos of Your Area

First sell the location, then sell the venue. That's what smart operators know, and what better way than to show some great tourist photos of your area. This free online service lets you do it quickly and easily, on as many pages as you want! . . . keep reading

#277 - Don't Let Facebook & Social Media Work Against You
As Facebook, Twitter, review sites and all that 'social media stuff' grow in popularity, it's more important than ever to be involved. That way you're in charge from the inside. . . . keep reading

The 4-hour Restaurant Marketing Manager

Even small operators can now afford a 'virtual marketing manager', a person to bring reliability and new energy to your communication. Here's the job description and how they do the work. . . . keep reading

Best Cafe and Restaurant Blogs

Every good business now has a website, but most are shiny and sterile. An online diary (blog) communicates directly with customers and curious visitors. Here are some of the best to inspire you. . . . keep reading

#264 - Monitoring the Internet for Negative Comments: UPDATE
Everyone can be a critic online, so it's vital to have a fresh, positive presence on the net and an organised method for tracking feedback and comments if they appear. . . . keep reading

50+ Ways to Use Photos for Business Building & Promotion

Now that everyone has a digital camera, use it as a daily marketing tool to promote products and events, highlight special food & drinks, attract customers and build the relationship with fans and friends. . . . keep reading

#260 - Travellers & Tourists: Making More Sales
Notes from the travel trail as I go through the 'tourist as consumer' experience. There's plenty to apply in businesses back home. . . . keep reading

#256 - 50+ Ways to Use Photos for Business Building & Promotion
Now that everyone has a digital camera, use it as a daily marketing tool to attract new customers and build the relationship with fans and friends. . . . keep reading

#254 - How to Use Twitter for Restaurant, Function & Bar Marketing
What's the big deal with Twitter? Isn't there enough information overload? But most operators don't communicate enough with customers and fans who want to hear from you - here's an easy way to share with them. . . . keep reading

How to Create a Free Photo Browser for your Website

Need a simple way to show off photos of your food, venue or good times? This free service creates an attractive browsing gallery for your website. On most sites, photo pages are the most visited - it's worth creating more. . . . keep reading

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