Marketing and management resources for restaurants, cafes, clubs and hotels.Marketing and management resources for restaurants, cafes, clubs and hotels.
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home | Online Marketing
 

Online Marketing for Restaurants, Cafes, Hotels & Clubs

Promoting your business and building customer loyalty through websites, email, text messaging and SMS.

In-depth resources for restaurant website design, hotel website design, cafe website design and club website design. Plus great information for more effective Email marketing, Facebook marketing, Twitter marketing and using the whole range of Social Media to promote your hospitality business.

ProfitableHospitality.com content is designed to give restaurants, cafes, clubs and hotels the tools and support needed to create a great business.

How to Do Your Own Food Photography - Video Tutorials
How to Do Your Own Food Photography - Video Tutorials Good photos of food and beverage are a great support for your marketing - in magazines and on websites, social media and digital screens. DIY food photography is a great skill to develop - with a good camera, good lighting and the tricks shown in these videos. . . . keep reading
How to Use Google Alerts for Restaurant Marketing
How to Use Google Alerts for Restaurant Marketing The service is becoming much better known, but most people don't know about these 'insider methods' for finding new business and sales opportunities - check these 10 great examples - easy to setup and use. . . . keep reading
What to Include in your Website's Local Information Page
What to Include in your Website's Local Information Page Make your restaurant, hotel or club website more useful to more people, who will spend more time there and refer their friends. It also makes the website more interesting to Google - they're always looking for the best source of information in an area. . . . keep reading
How to Use Photography for Restaurant & Hotel Marketing: Webinar Replay
How to Use Photography for Restaurant & Hotel Marketing: Webinar Replay Your customers make instant decisions based on what they see: on your website, your menu, your front window, your functions guide and more. Photos make a critical impact on your bottom line - learn how to use them for best effect in all areas of marketing. Great content for cafes, restaurants, hotels, clubs & bars. . . . keep reading
How to Use Pinterest for Restaurant & Hotel Marketing
How to Use Pinterest for Restaurant & Hotel Marketing Pinterest and restaurant or hotel photos are such a great combination. It's an excellent way to attract more customers, share your story and boost sales, by providing plenty of photos on your website or blog that people can 'pin' and add to their collections. . . . keep reading
How To Use Instagram For Restaurant & Hotel Marketing
How To Use Instagram For Restaurant & Hotel Marketing Instagram is a social network built around photos, based on a mobile app that lets people share pictures and comments from their smartphone, follow other users and themes. It rivals Twitter in popularity and is another great way to communicate with fans and build loyalty. . . . keep reading
10 Restaurant Email Newsletters Reviewed: Good, Better, Best [Video]
10 Restaurant Email Newsletters Reviewed: Good, Better, Best [Video] Email newsletters from restaurants, cafes, clubs and bars should be a 'good read' and also have a strong focus on sales. In this video review you will see plenty to inspire, and some lessons to be aware of. . . . keep reading
Sample Replies to Online Feedback and Negative Reviews
Sample Replies to Online Feedback and Negative Reviews These days, everyone's a critic and there's no escaping online comments on review sites and social media. Use these sample responses to give firm and prompt replies to criticism and feedback - you will gain the respect of staff and customers. . . . keep reading
Example of How to Make Money with Coupon Deals: Build Your List and Don't Lose Your Reputation
Example of How to Make Money with Coupon Deals: Build Your List and Don't Lose Your Reputation Here's a great way to use a discount coupon service to achieve all the things they promise, but don't usually deliver. Too often these services undermine your menu pricing - this example avoids that and guarantees return business as well. . . . keep reading
How to Update your Facebook Business Page
How to Update your Facebook Business Page The new Timeline has made major changes to the layout of Facebook Business Pages, with much more emphasis on the use of photos and images. Use this opportunity to boost promotion of your restaurant, cafe, hotel, bar or club with social media. . . . keep reading
How to Create an "Add to Outlook Calendar" Link for your Events.
How to Create an "Add to Outlook Calendar" Link for your Events. When you're holding an event, you probably write an email or a blog posting to announce it to your prospects. If you make it easy for people to add your event into their Outlook calendars, chances are they will remember the event and attend. . . . keep reading
How to Use QR Codes in a Restaurant, Cafe or Bar
How to Use QR Codes in a Restaurant, Cafe or Bar QR codes are powerful little marketing and information tools. These 2D barcodes bridge the gap between the real world and mobile Internet, and as smartphones saturate the market, they allow customers to interact with your content in new ways. . . . keep reading
Online Toolbox and Resources
Keeping you current with the latest online tools and resources for managing people, events, marketing and production at your restaurant, cafe, club or hotel. Listings are generally online services rather than software to be installed on a computer. Most are free or low cost - it's amazing what's available! . . . keep reading
Facebook Page Content Ideas
Facebook Page Content Ideas When it comes to posting on your Facebook page often you are stuck for ideas, read these for inspiration then give them a try and see what works. . . . keep reading
Free Website & Social Media Review: Member Special
How Effective is your Website and Social Media Activity? It's time for an objective review of your online effectiveness! Book a 15 minute video review of your website, social media activities and email newsletter (optional). When completed, the video is sent to you and can be played on demand - it's yours to keep. . . . keep reading
Excellent Example of Recruitment Pages on a Cafe Website
Excellent Example of Recruitment Pages on a Cafe Website Most employers still think that by writing a list of what they want (eg hard-working, energetic, committed etc) there will be a line of people keen to start! It's never that simple. This smart business shows the right way to attract the best people and really compete in the 'war for talent'. . . . keep reading
Webinar: Social Media Marketing for Restaurants, Cafes & Bars
Webinar: Social Media Marketing for Restaurants, Cafes & Bars These videos were recorded from the recent online Web Seminar 'Fast-Track Social Media Marketing for Restaurants, Cafes & Bars'. The one-hour webinar has been conveniently divided into 5 videos, and they're a great introduction to this important topic. . . . keep reading
Free Webinar Registration & Resources for 1st Class Members
This registration page is for the exclusive use of 1st Class Members of Profitable Hospitality - registration is quick and easy, with an email confirmation and reminders before the event. . . . keep reading
Best Cafe and Restaurant Blogs
Best Cafe and Restaurant Blogs Every good business now has a website, but most are shiny and sterile. An online diary (blog) communicates directly with customers and curious visitors. Here are some of the best to inspire you. . . . keep reading
How to Help Google Understand your Restaurant or Bar Website
How to Help Google Understand your Restaurant or Bar Website If you want your website to be ranked highly by Google, Yahoo or Bing, there are a number of simple things you can do to ensure everything you offer is found when a customer searches online - you don't have to be a 'webguy'! . . . keep reading
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