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home | Online Marketing
 

Online Marketing for Restaurants, Cafes, Hotels & Clubs

Promoting your business and building customer loyalty through websites, email, text messaging and SMS.

Building Local Business with your Website
Building Local Business with your Website It's important to be 'search engine friendly' so local residents, staff & businesses can find you. Your website needs the right information, presented in the right way - here's how to get it right. . . . keep reading
How to Use Google Alerts for Restaurant Marketing
How to Use Google Alerts for Restaurant Marketing The service is becoming known, but most people don't know about these 'insider methods' for finding new business and sales opportunities - check these 10 great examples. . . . keep reading
Party, Wedding & Event Planning Toolbox
Party, Wedding & Event Planning Toolbox Function & Event Organizers are always juggling 10 things at once. These 21 great online tools help you work more efficiently at the office or home. Plus free online services customers will love. . . . keep reading
Using Facebook to Market a Restaurant, Cafe, Hotel or Bar
Using Facebook to Market a Restaurant, Cafe, Hotel or Bar Facebook is the hot new and free way to connect with customers. It has more than 200 million members worldwide, and thousands in your area. There are many ways you can use it for promotion. . . . keep reading
Online Restaurant & Cafe Guides: Where to List in Australia
Online Restaurant & Cafe Guides: Where to List in Australia There are many options: you can be listed in minutes. Quality and popularity vary - not all paid services have the best reach. 14 of these 18 directories are free and all are worth checking. . . . keep reading
How to Brief a Website Designer (and avoid problems later)
How to Brief a Website Designer (and avoid problems later) For many people, website design & 'code' is a foreign language: dealing with web designers needs confidence. Use this detailed checklist to get an attractive, effective site for your business. . . . keep reading
Online Marketing Toolbox
Online Marketing Toolbox Keeping you current with the latest online tools and resources for managing people, events, marketing and production at your restaurant, cafe, club or hotel. Most of them are free! . . . keep reading
#235 - 10 List-Building Methods: it's More Important than Ever
Increasing the frequency of customer visits is vital, so list-building and more frequent contact is essential. This is not pressure, but hospitality - friends stay in touch. Some of these methods work automatically! . . . keep reading
#232 - 6 Cool Tools to Build Buzz and Customer Traffic
When customers ask 'what's new?', what do you say? They want to hear about events, a new staff member, new photos, an award, renovation plans or the latest gossip. Everyone needs to put more energy into creating 'buzz' - here are 6 quick (no cost) methods... . . . keep reading
Winner & Finalists: Best Hospitality Website Award 2008
Winner & Finalists: Best Hospitality Website Award 2008 The winner is selected from the 5 State finalists and was announced at the Restaurant & Catering Australia Awards in Brisbane on 27th October 2008. This Award is sponsored by Profitable Hospitality. . . . keep reading

Best Cafe and Restaurant Blogs
Best Cafe and Restaurant Blogs Every good business now has a website, but most are shiny and sterile. An online diary (blog) communicates directly with customers and curious visitors. Here are some of the best to inspire you. . . . keep reading
Quick Way to Create an Online Cookery or Wine Bookshop
Quick Way to Create an Online Cookery or Wine Bookshop Here's a great (free) way to add a page of very interesting content to your website, and show your commitment to quality food and beverage. Foodies and wine fans will love it! . . . keep reading
The 4-hour Marketing Manager
The 4-hour Marketing Manager Even small operators can now afford a 'virtual marketing manager', a person to bring reliability and new energy to your communication. Here's the job description and how they do the work. . . . keep reading
How to Write Email News Customers Want to Read!
How to Write Email News Customers Want to Read! Your customers are more relaxed than stressed-out business clients, with more time to read email. They want different types of information, so the right structure and style are essential. . . . keep reading
65 Interesting Topics for your Email Newsletter or Blog
65 Interesting Topics for your Email Newsletter or Blog You've started an email newsletter or blog for the business - now what? Use these topics to add short, interesting posts that will be read and passed on, not ignored. A great way to build loyalty. . . . keep reading
How to Use LinkedIn to Promote a Cafe, Restaurant or Bar
How to Use LinkedIn to Promote a Cafe, Restaurant or Bar LinkedIn is a great tool for building connections. It's not just about selling more food or drink, but creating a professional network, finding good suppliers and promoting your reputation. . . . keep reading
VIDEO: How to Create a Business YouTube Channel
VIDEO: How to Create a Business YouTube Channel The #1 video website offers great opportunities to promote your cafe, restaurant or bar. Here's the quick, easy way to set one up with quality content - no camera required! . . . keep reading
Great new Google method to promote your business
Great new Google method to promote your business Google is aggressively taking on the White and Yellow Pages. Here's their new service to add moving content to your search listing. The service is free, searchers love it, and it helps you move onto Page 1. . . . keep reading
Instant Promotion Videos for your Restaurant, Hotel or Club
Instant Promotion Videos for your Restaurant, Hotel or Club The future of online promotion is video, and it doesn't have to be complicated. This free online service takes your photos, mixes them with music and even puts them on YouTube for instant fame! . . . keep reading
Facebook, MySpace and Twitter Marketing Updates
Facebook, MySpace and Twitter Marketing Updates These 3 networks have hundreds of millions of members worldwide - what an opportunity! Check the latest examples of how they are being used to promote restaurants, cafes, bars and clubs. . . . keep reading
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