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home | Tip of the Week Archive

Tip of the Week - Archive

Back issues of Tip of the Week newsletter are included here for 1st Class Members.

The most recent newsletters are available for public access in the Tip of the Week Department.

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#241 - How to Add a Fresh Spark to Your Promotions
Customers want fresh, not stale; happy, not gloomy...right now we all need to find new angles to keep a smile on people's faces. Here's an easy method that works every week. . . . keep reading

#240 - Tips for Tougher, Smarter Staff Management in 2009
How can you use the current downturn to make permanent and dramatic improvements in the way you manage your people? A crisis can be an opportunity to make big changes - don't waste the opportunity! . . . keep reading

#239 - Avoid These 2 Common Pricing Mistakes
Recession talk can make us act in dangerous ways, especially around price and value. Make sure these two errors don't undercut the profit strength of your entire menu or beverage list. . . . keep reading

#238 - Your Strengths in 2009 - Start to Use Them!
If you're tired of all the talk about 'tough times' (even if sales are down), let's focus on the many advantages you have in your local area, or because of your independence. . . . keep reading

#237 - 2008: Most & Least Popular - some surprises!
Each week we lead with a different topic. Some grab lots of attention, others not so much - it's what you 'want' that matters, not what you 'need'. Like your customers... . . . keep reading

#236 - 20 Customer Secrets: What We All Need to Hear
In 2009, customers rule as never before, and smart operators will be really paying attention. Guests have plenty to share, if you take time to listen - how many of these ring true for you? . . . keep reading

#235 - 10 List-Building Methods: it's More Important than Ever
Increasing the frequency of customer visits is vital, so list-building and more frequent contact is essential. This is not pressure, but hospitality - friends stay in touch. Some of these methods work automatically! . . . keep reading

#234 - Fraud Prevention: Pre-Christmas Checklist
Are you less careful about stock and money when it's busy? We've all taken shortcuts, but this year the stakes are higher, margins are thinner and thieves more resourceful. More checks are needed. . . . keep reading

#233 - Laying Off Staff: Smarter Ways to Do It
These days, layoffs are usually because of a business downturn rather than bad behaviour. Make sure you handle them properly, so the effect going forward is positive and the pain doesn't linger. . . . keep reading

#232 - 6 Cool Tools to Build Buzz and Customer Traffic
When customers ask 'what's new?', what do you say? They want to hear about events, a new staff member, new photos, an award, renovation plans or the latest gossip. Everyone needs to put more energy into creating 'buzz' - here are 6 quick (no cost) methods... . . . keep reading

#231 - 8 Recession Opportunities: Turn Lemons into Lemonade
Downturns can reveal surprising opportunities. As your competitors reduce expenses, they often cut muscle, not fat - their marketing is weaker, suppliers are unhappy and customers disappointed. It's a great chance to be the best! . . . keep reading

#229 - Shorter Wait Times: Keeping Customers Happy
Good, cheap, fast. Time was customers understood that they could only have 2 of these at any one time. Times have changed - if you don't cut waiting times, you lose out to competitors who are offering all three. . . . keep reading

#228 - 12 Ways to Use Christmas to Grow in 2009
This year, the Christmas spirit won't come easily to many people. But there are many thoughtful, personal ways to use the season to build stronger links with customers. For some, it could be the start of a long-term relationship. . . . keep reading

#227 - Improving Staff Number Skills: a key to cost cutting
If staff don't understand the the basic maths behind cost cutting, you lose an opportunity to find even more ways to improve. And you may have resentful followers rather than a supportive team. . . . keep reading

#226 - 22 Ways to Find & Spread Good News About Your Place
You may not be in the event or entertainment industry, but there are many ways to show your business is alive, not in a coma. There's enough bad news - let's share some good stories instead. . . . keep reading

#225 - 7 Ways to Help Customers Spend More With You
When money is tight, nothing should come between a customer and their purchase. Check this list for possible bumps or roadblocks that need to be removed. . . . keep reading

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