#364 - Fresh Ideas for a Quick Design Makeover
There are many ways to brighten up your image without spending much money - imagination is the key. And word-of-mouth marketing happens when there's something genuinely 'worth talking about', and it's really only generated in 4 ways: . . .
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#361 - How to Calculate the Real Value of Coupon Deals
Groupon, LivingSocial, Spreets, Cudo and dozens of coupon deals - consumers love them and venue operators have very mixed feelings. Attracted by the idea of hundreds of new customers, but concerned about the tiny profit margin and the 'desperate discount' image it may give them. . . .
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#355 - The 3 Essentials for Competent Staff in Any Position
There's nothing like a trial period to see the ability of an applicant. One shift shows you a lot, and a week gives a wealth of information. But there are times when quick decisions are needed. Do I want this person for a second interview? Do they have the minimum competence and ability you need? . . .
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#354 - 25 Easy Events to Attract More Customers
A lively calendar keeps staff and customers engaged, and shows that your business is fresh, creative and worth another visit. Think about the customers you'd like to see more of, and those that spend well - keep them in mind as you plan ahead. . . .
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#349 - Facebook Privacy Settings: Your Foundation for Effective Marketing
For many people, privacy concerns prevent them using Facebook as an effective marketing tool. They worry that 'joining' Facebook will mean their private life and personal information is revealed to everyone. But if you set up your personal Privacy Settings correctly, you can keep your private life totally separate from Facebook Pages you set up and administer. . . .
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#346 - Healthy Staff Work Harder: a Goal Worth Pursuing
Your 'Duty of Care' for employees means much more than just checking for slippery floors - and helping staff stay healthy can mean a big boost in productivity. It's more like a modern parent: supportive, not nagging; firm but flexible. Bolder conversations are needed on the potential dangers of a high-fat diet, cigarettes, 'recreational drugs' and sleeping around without protection. . . .
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#345 - Reducing Tension Between Kitchen & Front of House
The eternal drama of friction between floor staff and kitchen. It's boring, exxpensive and unnecessary. If you need to make changes, use this popular article as your Action Agenda. It covers key areas such as improving the flow of information, revising Job Descriptions, better meetings, more training for floor staff, removing kitchen frustrations and creating a shared understanding of 'teamwork'. . . .
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#342 - Slow? 10 ways to Energise Sales this Month
There's plenty of bad news if you want it, and plenty of small, pro-active steps you can take to BOOST SALES and arouse customer interest. They're having a hard time too -- your fresh ideas will cheer them and create first-time and return visits. . . .
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#332 - No Hype: Build Strong Employee Loyalty in 2011
As you build a loyal, engaged team, you'll become a magnet for positive, energetic people. The talent shortage is still a big issue, but you can be well ahead of your competitors by making these key words of 'motivation', 'loyalty' and 'engagement' a priority. . . .
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Restaurant Management
