Examples of great design and content in restaurant, cafe, hotel and club websites. The purpose of a good website is to make sales, driven by the information, photographs and atmosphere presented online.

In choosing websites, we consider:

> Quality and depth of information. Potential customers are on the net 24/7 and hungry for information. They're interested in menus and room layouts, atmosphere and entertainment, the events calendar and latest news. They may also want to know about the management and work opportunities.

> Effectiveness as a sales tool. A good website guides the visitor to a buying decision. They may want to make a booking, request more information, make a recommendation to friends or just find out the location or opening times.

> Visual appeal and support for the business brand. Good use of photography, colour and layout. Giving a strong sense of what it would be like to be there.

> Technical requirements support the visitor. Quick to load, free of annoying features and no problem viewing on different computers or operating systems. If Flash is used, it doesn't interfere with the viewer experience.

New examples (like the one below) are added regularly to the

Best Websites Department >>>

One of our favourite examples: Nathania Springs

An excellent site with great design, deep layers of information and a true indication of how the visitor would experience the venue.

Check the team page, local information, the podcasts, extensive downloads and the large photo gallery (the most popular pages on the site). This website is managed inhouse by some of the staff, allowing for very regular updates and experiments.

Go to the Best Websites Department >>> to see many more excellent examples.