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Sales & Marketing for Restaurants, Cafes, Hotels, Clubs and Bars
New trends, classic campaigns and smart ideas to inspire you and your staff to sell more effectively and promote your business. Everything from advertising, promotions, customer service and branding to special offers, pricing and market research. For special articles about Online & Internet Marketing, see the separate Online Marketing Department.
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Restaurant, Food and Beverage Trends for 2012
There's no shortage of predictions at the end of each year - and it would be interesting to see how many turn out to be true! Here are the best of the 2012 trend guides - always useful for new ideas on food, beverages, marketing, customer trends and design changes. . . .
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How to Use QR Codes in a Restaurant, Cafe or Bar
QR codes are powerful little marketing and information tools. These 2D barcodes bridge the gap between the real world and mobile Internet, and as smartphones saturate the market, they allow customers to interact with your content in new ways. . . .
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Santa Tactics for Clubs and Hotels
The Basics: Each family and each child wants their Santa experience to be special, to be touched in some very personal and very unique way. They want to "hear" and to "feel" the spirit of Christmas. . . .
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8 Types of Difficult Customers and How to Deal With Them
Customers are only difficult because they're in a situation where their needs are not being met. If we can better match the needs of a customer who is late, angry or having a problem, their perception of us will be measurably higher and feedback much more favourable. . . .
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How to Train Service Staff to Sell a 'Healthy Menu'
Having a selection of healthy items on the menu is important, but if your servers don't know how to sell it, you may as well skip it all together. Here's how to give staff the right training so they can communicate with enthusiasm and accuracy. . . .
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Using the iPad & iPhone for Restaurant, Hotel & Bar Management
Apple's iPhone and iPad are opening up great opportunities for managing marketing a restaurant, cafe, hotel or bar. Keep track of customer opinions, find and share information, promote events, publicise menus, organise workflow and production and monitor your venue - the options keep expanding! . . .
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Restaurant Management
