|
|
 |
Sales & Marketing for Restaurants, Cafes, Hotels, Clubs and Bars
New trends, classic campaigns and smart ideas to inspire you and your staff to sell more effectively and promote your business. Everything from advertising, promotions, customer service and branding to special offers, pricing and market research. For special articles about Online & Internet Marketing, see the separate Online Marketing Department.
|
How to Do Your Own Food Photography - Video Tutorials
Good photos of food and beverage are a great support for your marketing - in magazines and on websites, social media and digital screens. DIY food photography is a great skill to develop - with a good camera, good lighting and the tricks shown in these videos. . . .
keep reading
|
Valentines Day Restaurant and Bar Marketing
Here are promotions, menu suggestions and a raft of ideas to make this a marketing event that doesn't just fill seats but also creates a new, regular and loyal clientele throughout the year. There are also great ideas for including all the singles - no-one needs to feel left out! . . .
keep reading
|
How to Use Pinterest for Restaurant & Hotel Marketing
Pinterest and restaurant or hotel photos are such a great combination. It's an excellent way to attract more customers, share your story and boost sales, by providing plenty of photos on your website or blog that people can 'pin' and add to their collections. . . .
keep reading
|
How To Use Instagram For Restaurant & Hotel Marketing
Instagram is a social network built around photos, based on a mobile app that lets people share pictures and comments from their smartphone, follow other users and themes. It rivals Twitter in popularity and is another great way to communicate with fans and build loyalty. . . .
keep reading
|
|
How to Audit and Improve the Cycle of Service
The 'Cycle of Service' is a very effective method for showing the customer experience from first contact to final departure. It can be used for service improvement, training and auditing, and is a powerful way to improve your reputation for good service. . . .
keep reading
|
100 Add-Ons and Upgrades to Sell for Functions and Events
Catering is more than just booking rooms! It is about creating a special experience by coordinating food & beverage with decor, ambience, presentation, service style and entertainment. Each of those areas is an opportunity to sell something extra, better or a little more expensive. . . .
keep reading
|
How to Run a 'Christmas in July' Promotion
In the southern hemisphere, July is cold, and 'Christmas in July' is growing in popularity. It can provide a good boost to a month that's often quiet. Christmas decorations, music and food arouse strong, positive emotions for many of your customers - have fun with this. . . .
keep reading
|
Red Envelope Marketing for Restaurants
Red Envelope Marketing (also called Boomerang Marketing) is a great way to bring back customers by making an offer they can't resist. It's an excellent way to give a bonus without looking desperate, and it has a high rate of success. . . .
keep reading
|
Cinco de Mayo Promotions
People in America love the Cinco de Mayo holiday. And why wouldn't they? It's the perfect excuse to throw a party with delicious food and drink, plus lively music and colourful decorations. . . .
keep reading
|
|
|
Restaurant Management
