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Sales & Marketing for Restaurants, Cafes, Hotels, Clubs and Bars
New trends, classic campaigns and smart ideas to inspire you and your staff to sell more effectively and promote your business. Everything from advertising, promotions, customer service and branding to special offers, pricing and market research. For special articles about Online & Internet Marketing, see the separate Online Marketing Department.
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#292 - How to Avoid a Price War with Your Competitors
Most customers don't think of price first. Step One is deciding on an area/type of food or bar/theme etc, then for Step Two they start checking the details. Value is a combination of Quality, Quantity, Convenience and Price - make sure your offers tick all 4 boxes. . . .
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Selling to Seniors in Restaurants and Cafes
There's big business in the 50+ demographic: they want a nice place to eat, drink and relax, and most restaurants, cafes and bars let them down. In their 50's, they're at the peak of earning power, with fewer responsibilities and ready to play. . . .
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#290 - How to Make More Sales to Seniors
There's big business in the 50+ demographic: they want a nice place to eat, drink and relax, and most restaurants, cafes and bars let them down. In their 50's, they're at the peak of earning power, with fewer responsibilities (like kids) and ready to play. By their 70's they may be slowing down, but there's still plenty of demand for good places to visit. . . .
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How to Create a Photo Gallery for your Website
Fresh, attractive pictures are an essential part of your website and marketing material. Customers 'eat with their eyes', so great photos of food, drinks, tables, rooms, views, staff and customers will really make your marketing material stand out from the competitors. . . .
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