Marketing and management resources for restaurants, cafes, clubs and hotels.Marketing and management resources for restaurants, cafes, clubs and hotels.
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home | Sales & Marketing
 
Sales & Marketing

Sales & Marketing for Restaurants, Cafes, Hotels, Clubs and Bars

New trends, classic campaigns and smart ideas to inspire you and your staff to sell more effectively and promote your business.

Everything from advertising, promotions, customer service and branding to special offers, pricing and market research.

For special articles about Online & Internet Marketing, see the separate Online Marketing Department.

How to Do Your Own Food Photography - Video Tutorials
How to Do Your Own Food Photography - Video Tutorials Good photos of food and beverage are a great support for your marketing - in magazines and on websites, social media and digital screens. DIY food photography is a great skill to develop - with a good camera, good lighting and the tricks shown in these videos. . . . keep reading
How to Use Google Alerts for Restaurant Marketing
How to Use Google Alerts for Restaurant Marketing The service is becoming much better known, but most people don't know about these 'insider methods' for finding new business and sales opportunities - check these 10 great examples - easy to setup and use. . . . keep reading
What to Include in your Website's Local Information Page
What to Include in your Website's Local Information Page Make your restaurant, hotel or club website more useful to more people, who will spend more time there and refer their friends. It also makes the website more interesting to Google - they're always looking for the best source of information in an area. . . . keep reading
Valentines Day Restaurant and Bar Marketing
Valentines Day Restaurant and Bar Marketing Here are promotions, menu suggestions and a raft of ideas to make this a marketing event that doesn't just fill seats but also creates a new, regular and loyal clientele throughout the year. There are also great ideas for including all the singles - no-one needs to feel left out! . . . keep reading
Restaurant Food & Beverage Trends for 2013 - a Review
Restaurant Food & Beverage Trends for 2013 - a Review There's no shortage of predictions at the end of each year about what's ahead. Here are the best of the 2013 trend guides - always useful for new ideas on food, beverages, marketing, customer trends and design changes. . . . keep reading
LATEST Marketing Updates for Restaurants, Cafes & Bars
LATEST Marketing Updates for Restaurants, Cafes & Bars Weekly updates with fresh ideas and the latest 'finds' - what to do, what to avoid and where to find the best information. Includes hundreds of examples of real businesses doing smart selling and promotions. . . . keep reading
How to Use Pinterest for Restaurant & Hotel Marketing
How to Use Pinterest for Restaurant & Hotel Marketing Pinterest and restaurant or hotel photos are such a great combination. It's an excellent way to attract more customers, share your story and boost sales, by providing plenty of photos on your website or blog that people can 'pin' and add to their collections. . . . keep reading
How To Use Instagram For Restaurant & Hotel Marketing
How To Use Instagram For Restaurant & Hotel Marketing Instagram is a social network built around photos, based on a mobile app that lets people share pictures and comments from their smartphone, follow other users and themes. It rivals Twitter in popularity and is another great way to communicate with fans and build loyalty. . . . keep reading
How to Audit and Improve the Cycle of Service
How to Audit and Improve the Cycle of Service The 'Cycle of Service' is a very effective method for showing the customer experience from first contact to final departure. It can be used for service improvement, training and auditing, and is a powerful way to improve your reputation for good service. . . . keep reading
100 Add-Ons and Upgrades to Sell for Functions and Events
100 Add-Ons and Upgrades to Sell for Functions and Events Catering is more than just booking rooms! It is about creating a special experience by coordinating food & beverage with decor, ambience, presentation, service style and entertainment. Each of those areas is an opportunity to sell something extra, better or a little more expensive. . . . keep reading
How to Run a 'Christmas in July' Promotion
How to Run a 'Christmas in July' Promotion In the southern hemisphere, July is cold, and 'Christmas in July' is growing in popularity. It can provide a good boost to a month that's often quiet. Christmas decorations, music and food arouse strong, positive emotions for many of your customers - have fun with this. . . . keep reading
How to Use the 2011 Australian Census for Restaurant & Hotel Marketing
How to Use the 2011 Australian Census for Restaurant & Hotel Marketing The 2011 Australian Census data now available is a research goldmine for understanding the people living in your area, or for researching locations for a startup. Data can be found by Australian postcode and viewed on the web, or downloaded as a spreadsheet. . . . keep reading
Connecting with local Clubs and Associations
Connecting with local Clubs and Associations Cafes, pubs and clubs are ideal businesses to connect with local hobby and special interest clubs. You're the place to go when people want to socialise, but let's take this further and reach more people. . . . keep reading
Example of How to Make Money with Coupon Deals: Build Your List and Don't Lose Your Reputation
Example of How to Make Money with Coupon Deals: Build Your List and Don't Lose Your Reputation Here's a great way to use a discount coupon service to achieve all the things they promise, but don't usually deliver. Too often these services undermine your menu pricing - this example avoids that and guarantees return business as well. . . . keep reading
Red Envelope Marketing for Restaurants
Red Envelope Marketing for Restaurants Red Envelope Marketing (also called Boomerang Marketing) is a great way to bring back customers by making an offer they can't resist. It's an excellent way to give a bonus without looking desperate, and it has a high rate of success. . . . keep reading
Cinco de Mayo Promotions
Cinco de Mayo Promotions People in America love the Cinco de Mayo holiday. And why wouldn't they? It's the perfect excuse to throw a party with delicious food and drink, plus lively music and colourful decorations. . . . keep reading
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