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Menu Marketing and Design
Resources, information and examples to show how to create a popular, profitable menu. Including menu design, wine list design, menu pricing and menu engineering for casual, quick service, cafes and fine dining restaurants. Plus menu design principles for printed menus, blackboards, electronic screens and on websites. Join Now for Immediate Access to all Content:
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ProfitableHospitality.com content is designed to give restaurants, cafes, clubs and hotels the tools and support needed to create a great business.
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How to Use QR Codes in a Restaurant, Cafe or Bar
QR codes are powerful little marketing and information tools. These 2D barcodes bridge the gap between the real world and mobile Internet, and as smartphones saturate the market, they allow customers to interact with your content in new ways. . . .
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How to Train Service Staff to Sell a 'Healthy Menu'
Having a selection of healthy items on the menu is important, but if your servers don't know how to sell it, you may as well skip it all together. Here's how to give staff the right training so they can communicate with enthusiasm and accuracy. . . .
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$1 In Chicken Is Worth More Than $1 In Cash
To many venue managers, food is a necessary evil to satisfy the gaming or bar customers. Often managed by underqualified staff and those who don't think of the inventory as a currency, valuable stock is not being treated as it should. . . .
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350+ Menu Terms and Descriptions
The right choice of adjectives and descriptions adds appeal to any menu. It needs more than just an ingredient list - good menu words can make customers feel hungy and ready to spend more. . . .
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Action Plan to Improve Dessert Sales
Desserts and sweet treats are a great way to increase sales. There's money to be made when you mix sugar, air and water with flavour: here's how to boost the popularity of this menu essential. . . .
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How to Sell More Seafood
Quality seafood sets you apart from other venues that often lack the skills to prepare and serve it properly. It is commonly understood to be a high-value item, so it's expected that the price will match. . . .
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Ice Cream Drinks - the Ultimate Indulgence
Robert Plotkin
This business is about exceeding expectations, and indulging our guests' desires. Thoroughly decadent and loaded with pleasure, ice cream drinks are guaranteed to do just that - they appeal to the child within all of us. . . .
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Restaurant Management
