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home | Menu Marketing
 
Menu Marketing

Menu Marketing and Design

Resources, information and examples to show how to create a popular, profitable menu.

Including menu design, wine list design, menu pricing and menu engineering for casual, quick service, cafes and fine dining restaurants. Plus menu design principles for printed menus, blackboards, electronic screens and on websites.

ProfitableHospitality.com content is designed to give restaurants, cafes, clubs and hotels the tools and support needed to create a great business.

How to Use QR Codes in a Restaurant, Cafe or Bar
How to Use QR Codes in a Restaurant, Cafe or Bar QR codes are powerful little marketing and information tools. These 2D barcodes bridge the gap between the real world and mobile Internet, and as smartphones saturate the market, they allow customers to interact with your content in new ways. . . . keep reading
12 Essentials for a Popular & Profitable Menu: Webinar Replay
12 Essentials for a Popular & Profitable Menu: Webinar Replay Recording, resources, articles and all the links mentioned during the online webinar on Menu Design and Profitability. If you're planning a new menu or planning updates, make sure to use these tips to improve your bottom line. . . . keep reading
How to Train Service Staff to Sell a 'Healthy Menu'
How to Train Service Staff to Sell a 'Healthy Menu' Having a selection of healthy items on the menu is important, but if your servers don't know how to sell it,  you may as well skip it all together. Here's how to give staff the right training so they can communicate with enthusiasm and accuracy. . . . keep reading
$1 In Chicken Is Worth More Than $1 In Cash
$1 In Chicken Is Worth More Than $1 In Cash To many venue managers, food is a necessary evil to satisfy the gaming or bar customers. Often managed by underqualified staff and those who don't think of the inventory as a currency, valuable stock is not being treated as it should. . . . keep reading
Smart Strategy with Childrens' Menus: Resources for Restaurants & Foodservice
Smart Strategy with Childrens' Menus: Resources for Restaurants & Foodservice Sharing the latest from restaurants, hotels, chefs and the media on how to combine popular, nutritious food for kids and families with successful business operations. . . . keep reading
#270 - Avoid Bad PR with a Smarter Kids Menu Strategy
The Drums are Beating: it's the sounds of parents and legislators who will no-longer ignore childhood obesity. This issue is not going away. . . . keep reading
350+ Menu Terms and Descriptions
350+ Menu Terms and Descriptions The right choice of adjectives and descriptions adds appeal to any menu. It needs more than just an ingredient list - good menu words can make customers feel hungy and ready to spend more. . . . keep reading
Action Plan to Improve Dessert Sales
Action Plan to Improve Dessert Sales Desserts and sweet treats are a great way to increase sales. There's money to be made when you mix sugar, air and water with flavour: here's how to boost the popularity of this menu essential. . . . keep reading
How to Use 'Chocolate Cafe' Success Concepts
How to Use 'Chocolate Cafe' Success Concepts The combination of luxury and 'wickedness' means anything chocolate on a menu is a winner. Specialty chocolate shops show us marketing lessons that are easy to apply in any cafe or restaurant. . . . keep reading
Fixing Menu Weakness: Quick Improvements
Fixing Menu Weakness: Quick Improvements The menu is your #1 sales document and needs the right content, design and pricing structure. Share this action checklist with your kitchen and floor staff. . . . keep reading
How to Sell More Seafood
How to Sell More Seafood Quality seafood sets you apart from other venues that often lack the skills to prepare and serve it properly. It is commonly understood to be a high-value item, so it's expected that the price will match. . . . keep reading
10 Steps to a More Profitable Wine List
10 Steps to a More Profitable Wine List The wine list is an essential part of your profit strategy. A little more smart thinking and less reverence for industry myths will maximise your profits and bring stock levels under control. . . . keep reading
VIDEO: Menu Profit Analyser - Menu Engineering in Action
VIDEO: Menu Profit Analyser - Menu Engineering in Action Does your menu have real 'profit strength' - the right combination of popularity and profitability? Here's how to analyse your results using the principles of 'menu engineering'. . . . keep reading
How to Raise Prices, Even in Tough Times
How to Raise Prices, Even in Tough Times The thought of price increases causes anxiety for many operators. But smart pricing is a great opportunity to sharpen your marketing skills, cover rising costs and boost your profits. . . . keep reading
#224 - 10 'Home-made' Products that Stand Out from the Crowd
There's so much good convenience food around, it's easy to forget that the biggest boost to profits and reputation comes from products you make yourself. . . . keep reading
Trans Fat - What is it and What Should You Do About It?
Trans Fat - What is it and What Should You Do About It? It's time to start asking suppliers about what they offer for frying and baking that doesn't contain trans fats and is affordable. Already there are restrictions in some countries and consumers are worried. . . . keep reading
The Influence of Color on Taste Perception
The Influence of Color on Taste Perception It's not a secret that the way food looks has an effect on our willingness to eat it. That's why top chefs spend so much time on presentation. But how important is sight in your decision making? . . . keep reading
6 Influence Patterns, and How to Use Them to Make More Sales in a Restaurant or Bar...
In a restaurant or bar, your ability to influence the actions and beliefs of customers as part of your sales technique is crucial, and it's important not to be constantly influenced by others. . . . keep reading
Ice Cream Drinks - the Ultimate Indulgence
Robert Plotkin
Ice Cream Drinks - the Ultimate Indulgence This business is about exceeding expectations, and indulging our guests' desires. Thoroughly decadent and loaded with pleasure, ice cream drinks are guaranteed to do just that - they appeal to the child within all of us. . . . keep reading
22 Smart Ways to Use the Word FREE in your Marketing
22 Smart Ways to Use the Word FREE in your Marketing It's still the most powerful word in the marketing dictionary, and one of the most often used. But expect healthy cynicism from your customers unless the offer is genuine and convincing. . . . keep reading
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